Electric business, Dongguan only earn "Coolie fee"?

The author of this version of the information Times journalist Capital Court

December 12, another crazy shopping festival instigated by the electric dealers. When the network to buy people in Taobao, Suning, Jingdong Mall and other electric platform on the crazy "brush goods", not many people will think, the hands of the goods may come from Dongguan. There are data show that 2011 the country has nearly 30% of the net products from Dongguan, "Dongguan manufacturing" has become the world of electric power business name "King."

However, as the director of Dongguan Domestic Enterprises Dongguan Economic and Information Technology Bureau Director Sheng Zhoun is not happy. According to the current tax system, E-commerce platform is the object of taxation, and the Dongguan platform is small, the scale is smaller, Dongguan just earned some "coolie fees." And just the beginning of the Dongguan electric business, then gave up the fight against competition, the choice of another symbiosis of the road, that is, to do the world's upstream wholesalers, to avoid the power of the giant's squeeze and "swallowed up."

Dongguan Enterprises to power the trend of the electricity business

Dongguan Handbag Co., Ltd. was founded in 2004, the main production of female bags, all products for export. With the financial crisis of foreign trade market atrophy, novel handbag company began to try to create "according to Fox" brand, and test the domestic market for water. But because the domestic female pack market competition is very intense, the traditional channel operation dimension expense is high, "according to Fox" Brand's domestic market situation is not ideal, the novel handbag company then began to attempt the on-line sale channel. September 2011, the new handbag company after inspection, and Guangdong Prosperity Network Technology Co., Ltd. to join the "Dongguan manufacturing" platform.

According to Dongguan, chairman of the New Handbag Co., Ltd. Han Changwei recalls, at that time to the original intention of E-commerce, "is due to macroeconomic impact in recent years, handbag sales suffered great pressure, early last year, there are millions of of inventory, has been trying to open up the network sales market, but the lack of professional e-commerce professionals, Last year, we learned about E-commerce outsourcing business, after investigation, the company's online sales business to their E-commerce platform to do. ”

After, by virtue of a succession of "Dongguan manufacturing platform", Taobao, Cat Mall, such as the opening of flagship stores, new handbags company's network sales business spread out. As of November 2012, "according to Fox" female packet network sales amounted to 7.5 million yuan, the 2012 network sales are expected to break through 10 million yuan.

Reporter learned that Dongguan Electronics Co., Ltd. has also been their own money to hire people to operate the network sales, but the performance has been poor, but also in Alibaba and other sites to promote, but the effect has been difficult to satisfy. Finally selected the Dongguan local electric business platform, only to make a improvement. At present, wing-side electronics in the Dongguan manufacturing platform sales accounted for the company's total sales share from zero to 25%. As of October, this year, the sales of the permanent side of the electronic breakthrough 40 million yuan, an increase of 26%, including online sales from zero breakthrough of 10 million yuan, to 15.6 million yuan.

Dongguan Electric business market up to 150 billion yuan?

Many companies frequently test water e-commerce at the same time, the reporter found that the electric business platform in Dongguan, regardless of size, quantity, or visibility, compared to the 20,000 companies in Dongguan is extremely asymmetric. Xu Huirong, chairman and president of Guangdong Flourishing Network Technology Co., Ltd., said in a promotion meeting that Dongguan is a very developed manufacturing city and the main source of the national network sales. According to statistics, the country has nearly 30% of the net products from Dongguan, Taobao last year turnover of 530 billion yuan, of which 27% from Dongguan manufacturing shipments, "visible, Dongguan development of E-commerce the biggest advantage is to have the source." ”

Flourishing business in Hangzhou in 2006, the second half of 2009 in response to the call of the municipal government of Dongguan City, the headquarters moved to Dongguan. Over the past few years, prosperous business tide successfully developed the National professional wholesale market online trading platform "Easy wholesale network", so far the country has more than 170 professional wholesale market and its cooperation, has been on-line transactions of more than 20 markets, 2011 completed online turnover of 5.5 billion yuan. At the end of 2009, flourishing business company and Dongguan signed a strategic cooperation agreement, and jointly built the Dongguan industry Information public service platform-"Dongguan manufacturing", The platform online more than 2 years already has 52,000 member enterprises, one-on-one service more than 7,000 Dongguan manufacturing enterprises, last year to complete the online order turnover of more than 1.37 billion yuan.

Dongguan E-commerce Market in the end how big? On this Sheng Zhoun also very helpless, because so far the domestic market does not have a very good e-commerce market standards, not to mention the authority of statistical agencies, so difficult to statistics, "according to some of the electronic commerce Agency statistics, our total E-commerce market in Dongguan amounted to 150 billion yuan, accounting for domestic 30%, and Dongguan entity market sales Close But this data does not know how the statistics come out, we are still verifying. ”

Xu Huirong, chairman of "Manufacturing in Dongguan", said Dongguan many foreign trade enterprises have encountered export tightening, the urgent need to open up the domestic market, E-commerce platform will be a more cost-effective and effective means and platform, "Dongguan local E-commerce platform visibility is small, mainly to do outsourcing services, through the electric business platform to help enterprises sell goods, It is estimated that there will be an explosive growth in 3-5 years. ”

The local electric business platform started late on a small scale

The industry unanimously agreed that Dongguan is not lack of sourcing, there is no shortage of market, but the lack of effective local electric operators operating platform, especially well-known electric business platform. Dongguan E-commerce started late, the reporter visited a few, found that most of the 2009 years or even later set up, the size of the small volume. And now do more characteristics of "Dongguan manufacturing", Dongguan International Business platform, East Mail network, Huo Mall, Easy wholesale and other 5 local E-commerce platform.

Among them, the "Dongguan manufacturing" platform to complete the online order turnover of more than 1.37 billion yuan last year, Dongguan International business platform completed last year 350 million yuan turnover, is expected to exceed 500 million yuan this year, and the late start of the East Mail network was established in 2010, today's turnover is only more than 6 million yuan. Dongguan's own business platform, with the possession of domestic net product distribution 30% of the source of divergence is so insignificant compared.

December 14, Sheng Zhoun to reporters that their biggest concern is that the market is in the ascendant, Dongguan will lag behind other cities, or even lose the highland of the market; if the electricity business platform is not in Dongguan, all fall in Alibaba, Tencent, tax payment is the electric platform for payment, Dongguan will have no benefit, "if the company headquarters in Hong Kong, Manufacturing in Dongguan, electricity trading is not in Dongguan, Dongguan will face a very dangerous situation, will be all processing. ”

Sheng Zhoun said, such as Logistics Base, a lot of logistics Enterprises Logistics Park Logistics Center built in Dongguan, which is good or not good. The company's headquarters is not in Dongguan, these logistics center covers a large area, Dongguan is equivalent to just to people when the warehouse, but only to earn a point rental costs, "the future of this logistics park, Dongguan will put forward new requirements, warehouse per square meter to create the performance of the same area as the local High-tech industries, only to the landing in Dongguan." ”

Discussion on the way out

To be a "wholesaler" in the market of electricity dealers

Dongguan Electric business platform has begun to grow, but a born, you have to face the market has already occupied the top Taobao, Jingdong, Alibaba, Tencent and other "Big Mac" market space oppression. How will the electric business platform in Dongguan survive and grow in the cracks? Will the local electric dealers springing up in the city of Dongguan be mired in internal friction?

"Dongguan Electric dealers do is a more segmented market, do another cake." "Xu Huirong in the mind very understand a truth," Taobao is a product of the times, we have no this opportunity to confront them, dead. "The outlet of the Dongguan electric business platform lies in the wholesale market which is aimed at the upstream link of the electricity market and distributes the wholesale. Although the goods will eventually flow to Taobao and other electric platform, but the Dongguan electric business platform is willing to do the entire electricity market upstream links, rather than competitors.

Dongguan International Business Platform Zhu Zhenji also think, and its competition, but also with the existing electric business "big head" cooperation, integration. And to Dongguan existing electric business platform, also do not worry about internal friction, many enterprises need many platforms to open shop, not to mention the various platforms in Dongguan, business characteristics of the difference is also more obvious. For example, the East Mail net, aimed at the local life commodity market, and other local electric business platform "different personality."

However, the reporter learned from the Bureau that at present, in Dongguan Electric market, although the "Dongguan E-commerce" Twelve-Five "development planning" has been introduced, but also launched a "Huo online" and a series of e-commerce application promotional activities, but still difficult to have more clear and strong concrete support policies and methods, supporting the development of local electricity market. "At present, Dongguan government has not specific support policy." A staff member from the Trust bureau said frankly.