Electric Business Enterprise Humor marketing Password: happy kidnapping

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In the era of electric business, what is the meaning of enterprise existence? Peter Drucker, the father of modern management, once said: "Without customers, there is no business." "Yes, the business is for the customer." For the electric Business enterprise, the enterprise is more for the visitor service. Le people on the internet that: the real life from ancient to present, the pursuit of happiness is the human instinct, but also the needs of visitors, and humor marketing and therefore a great market even more miracle power.

As we all know, humor is an interesting or funny but meaningful thing, it is close to the actual and creative, flexible and avantgarde. Humor marketing is also a very effective way of marketing, because it itself is very user-friendly, can make a smile, and let people quickly understand and fully feel its marketing new ideas. Can really do a good job of humor marketing enterprises are intelligent, can be more different areas of people to remember, but also can quickly from the fierce market competition to stand out.

Here are a few examples of humor marketing:

"Want to be the only beggar in the city" there are a group of beggars chatting, some want to become rich, some want to marry the rich daughter to become rich second generation, but a beggar said: "I wish I am the only beggar in this city." "--This little story tells us that many things, no better, only one. As Rousseau said, "If I am not decoupled, at least I am different." (If I can't do better, at least I'll do it differently.) )

"Don't say" Coca-Cola. "A businessman went to visit the Pope and said he would give him 100,000 dollars as soon as the pope changed his words. "1 million OK?" The pope shook his head. "10 million OK?" The pope waved to stop. One side of the bishop puzzled to ask the Pope: "10 million dollars can do a lot of things!" What exactly is he asking for, and you're so adamant? "he asked the believers to say ' no ' to ' Amen ' and ' Coca-Cola ' every time they prayed. "This joke once appeared, immediately spread, the media wantonly lips, the folk mouth and ears, Coca-Cola's" upper-rate "higher. This marketing story gives us the revelation that the best marketing ideas are sometimes contained in a small change, so long as you learn to think creatively, you can get a successful marketing success.

"There are different ways of saying the same thing." Once there was a magistrate's birthday, called two fortune tellers to calculate their own longevity. One of the fortune-teller said, "Your family died earlier than you." The magistrate a listen to furious, hit him 40 big board. Another fortune-teller said, "You live longer than your family." The magistrate listened to the exultation, rewarded 502 silver. The same meaning, the different FA, a beaten, a boast, why?—— this is because the customer focus may and you have to express a complete departure from the focus, if you do not fully understand the customer, the result you can only be eliminated.

"Humorous online language is popular" there is a new supermarket, its door head often updated similar to the LED scrolling ads: "The small boss does not mind the face is false, the figure is false, but mind the money is false!" found the counterfeit currency ' executed '. "or adapt the network language:" To the small boss long hair and waist, the whole audience 50 percent well. "Really attracted a lot of people's attention and purchase, but also by the spontaneous use of micro-letter, micro-blog to help publicize." -Keep up with the trend of the times, with the latest public language packaging themselves, so that they become fashionable and affinity, the increase in popularity has become a matter of course.

From the above, the humorous marketing is people's wisdom crystallization and pursuit of happiness instinct, humorous marketing examples are everywhere, le people on the Internet in this list. Because, people yearn for happiness, and humorous marketing is kidnapping happiness, this is for marketing for more knowing time. For the contemporary by the Internet economy, including mobile internet economic tide is carrying forward the electric business enterprise, humor marketing the only password is kidnapping happiness, people follow the happy Walk, nature will follow you go!

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