Electric business entity shop Spring price war

Now the Internet brand also want to do fashion women, E-commerce has gradually from the end of the sales to the front, which means that the electric business and traditional brands to fight the core competitiveness of the era has begun

Winter still, traditional brands and Internet brands spring price war quietly. Yesterday, the reporter in Shanghai Nanjing East Road Department stores found that the 2013 spring placed in a number of brand stores in a prominent position. However, the head of a brand clothing specialist said that 2013 spring prices did not rise significantly, and even some of the price has fallen.

"Like this cotton cloth pants, this year's new listing is 225 yuan, this type of last year to sell about 245 yuan." Also, the coat price is cheaper than the same period last year. Overall, he says, the price of spring this year is more than 10% cheaper than in 2012. A sales person at a jeans store said, "No one will buy the price by the current sales." ”

Why did the 2013-year spring market not hear the "sound rise"? Liu Yinfeng, Secretary General of Shanghai Textile Association, believes that this is not a very stable relationship with the cost of raw materials. "A few years ago, domestic cotton price fluctuation is relatively large, but the price has been relatively stable last year, although still running high, but for enterprises, not to bring more cost pressure." "he said.

In addition to the cost, http://www.aliyun.com/zixun/aggregation/32834.html "> Insiders believe that the Internet clothing brands and channels of traditional services to continue the impact, and even from dumping inventory and tail goods transferred to the new product price war, Leading to a cautious pricing of clothing.

The reporter learned that, the electrical business aspect, recently is gradually changed for the traditional brand to dump the stock and the tail goods image. January 21, where the goods announced that the main "concise" and "sweet" new fashion women on line, a change to the basic style, to the rapid response and fashion to impress women consumers.

"This new fashion dress, is the best interpretation of the fast fashion line." Through rapid response to reduce risk, control capacity to ensure gross margin, resulting in a burst, quick turn. "Every customer related product responsible to the international financial news reporter said."

Long-term attention to clothing business of the Tide network editor Yeqi that, where customers introduce fashionable women to meet the needs of female consumers more matching and color demand, but also in order to strengthen the company in the hearts of consumers in the fashion degree.

"Internet products are priced below the market price of similar products more than 40%, the impact of traditional brands can be seen." Now the Internet brand also want to do fashion women, E-commerce has gradually from the end of the sales to the front, which means that the electric business and traditional brands to fight the core competitiveness of the era has begun. "Yeqi said.