Electric business entrepreneurs look at the middle-aged and elderly groups

Absrtact: Last year, the mother and infant electricity dealer Fire One, this year the entrepreneur looked again at another wave vertical crowd. and technology, the Internet and some distance of the middle-aged and elderly groups, in 2015 by entrepreneurs and investors sought after. Looking at the data, China's aging trend has

Last year, the mother and infant electric dealer fire A, this year the entrepreneur again looked to another wave vertical crowd. and technology, the Internet and some distance of the middle-aged and elderly groups, in 2015 by entrepreneurs and investors sought after. Looking at the data, China's aging trend has emerged, each year by millions of in the number of people in Shanghai, only one region registered in the proportion of the elderly in 2.4 million. The national white Paper tells us that this is a market worth 500 billion.

Honey mom and Dad is a vertical to the middle-aged and elderly groups of the electric business platform, the end of last year on line, the main business is with the brand and brand agents to cooperate with limited-limited sales mode of sale of old people favorite health products, health care of electronic products and small household electrical appliances. Similar to mother and infant, this is also a focus on quality and safety market, honey parents employed the state-level nutrition and nursing division, to ensure the quality of platform products.

In the choice of mode of sale, the reason that the group of honey parents gives is the characteristic of the target crowd. The main users of the platform are in the north-Canton deep in these first-line cities uprooted people, they are the head of the 80, familiar with the Internet area of consumption, trust brand, purchase of parents, the frequency of items are also high, with the way of selling the brand more easily attract attention.

For the specific population of the vertical electric quotient, the mother and the child market and the middle-aged and elderly market is different: Mother and child users have specific shopping products, such as milk powder and diapers, while the middle-aged and elderly groups, shopping products, the category span larger, and it is difficult to extract and the General Electric Platform purchase difference

On the question of how to make the difference, the way honey parents choose is custom. At present, they cooperate with some manufacturers, borrow the experience of the professional nutritionist which the parents employ, and develop products for the elderly. During the chat, the founder showed me the handmade soaps developed by them in cooperation with the Changbai Workshop and made adjustments to the physical condition of the elderly. And such cooperation will be more in the future, honey parents are also considering the use of the platform to accumulate the credibility of the brand to do certification, and even independent to create a product.

Talking about the path of future development, the mother and father of the founding team told 36 Krypton, electricity business is their first step into the middle-aged market, the future entrance is around this group of O2O services. At present, they have tried to co-operate with community property companies to provide more outreach services, such as the recent new Spring Festival services.

Honey mom and Dad's founder strict and Sun Fanglei are from NetEase, has served as the director of NetEase Sports Center and NetEase Real Estate division general manager, of whom Sun Fanglei had three years of experience in the elderly market. At present, there are 20 parents of honey, and last year we got a millions of dollar angel investment from Blue Capital.