Electric Business Entrepreneurship 3 low 1 High: low age small micro-women up to 41%

Start-up age of low age, start-up capital of the micro-scale, the miniature team size, high proportion of women [this is consistent with the results of the survey, the current E-commerce young entrepreneurs in the entrepreneurial process of capital demand is strong, funds mainly for market expansion. The common problem is low brand awareness and loyalty to consumers less] e-commerce is rapidly changing people's economic models and lifestyles.　　The rapid development of entrepreneurial people in this field, not only in the total E-commerce transactions, net purchase users and retail sales growth data, more written in front of the office, the community, every courier's face. Recently, during the Beijing meeting, the Beijing Municipal Committee, the Municipal Commerce Committee and the municipal Foreign Affairs organization jointly held the "Youth unlimited E to unprecedented-e-commerce and Youth Entrepreneurship" forum and E-commerce Youth Entrepreneurs Demand Survey Conference, by the Beijing Youth newspaper, small Red Hat Company, Beijing Digital 100 Market Consulting Co., Ltd. launched the "　　E-commerce Young Entrepreneur Demand Survey report is officially released. The report shows that as of last December, the domestic network retail market volume has exceeded the 800 billion mark, online shopping users more than 200 million people. E-commerce has not only changed people's consumption habits and lifestyles, but also provided a broad arena for youth employment and entrepreneurship.　　However, with the rapid development of e-commerce, the integrity of the system is not sound, the market order is lack of norms, vicious competition and other bottlenecks, and so on, young people in the field of E-commerce, often face how to innovate the development of various puzzles.　　Three low and one high entrepreneurial tendency 5 team, 50,000 dollars, a girl less than 30 years old can start their own business in the field of E-commerce Road. This is not a myth, but a new development trend in the field of E-commerce. From 2004 onwards, in a short span of several years, the size of the e-commerce army has increased from 4.9 billion yuan to 2009 of 213.4 billion yuan. The market is rapidly growing at a compound growth rate of more than 90%. It is expected that by 2014, China's e-commerce market will be more than 1.15 trillion yuan.　　And most of the starting point of the start-up team are within 50,000 yuan, and less than five people entrepreneurs. "This time through research, we found that the new characteristics of E-commerce is three low and one high." Tongshemmei, chairman of Beijing Digital 100 market consultancy, is one of the authors of this report. In the scene, she told the "First financial daily", the so-called three low one high, refers to the age of entrepreneurship, start-up funds of the micro-scale and team size miniaturization. And a high is unexpected.　　The number of female entrepreneurs in the E-commerce entrepreneurship team has reached 41%.　　According to the introduction, the report through online expert interviews, online seminars and online questionnaires, the results of more than 4,800 questionnaires were filtered and analyzed and compared with the existing literature. "E-commerce is a paradise for entrepreneurs. "Tongshemmei in many times with the founder of E-commerce company after contact this sigh, research shows that the current e-commerce young entrepreneurs preferred ClothingPack Shoes and hats category, digital 3c for the main business projects. "But the research data also shows that the industry competition is very fierce, homogeneous degree of high, for the electricity business is difficult to break through the siege." ”