Electric business era do not blindly buy: electric business promotion, watch your wallet!

You send me a "do not make a fuss", I will return you a "don't blow", you have "don't pretend", I have "don't take off" ... They are not the entertainment circle, but as the entertainment circle of the infinite, frequent exposure, and their eye-catching, not the red lip snow muscle, but the overwhelming eye-catching price and discount slogan. This is the Chinese electricity business.

But is real prices as "sobering" as the promotional posters describe? -Not necessarily. Cheap 2 yuan cleansing milk, only a partial use of coupons, a week not delivered refrigerator ... Did you throw a pot of cold water on your gearing?

Businesses are keen on each other, consumers are feeling "disorderly flower gradually want charming eyes." Whether the electric business in June to promote the real consumption spree, or to entertain the copy for the show? Let the facts speak, let the figures speak, small knitting together with you a "summer wallet battle."

The first wave of defense: is the price really low to explode? --Don't blow it!

Home appliances merchants in the top of the overwhelming "net bottom line", "the lowest in history" and other explosive words under hypnosis, I am afraid anyone will inevitably be tempted. But is the price really as good as the electricity quotient describes it? Careful comparison is not difficult to find, some so-called "ultra-low price", rather some "under hyped".

Amazon in the period from June 3 to 24th launched the "Summer beauty brand Carnival" activities, the purchase of the designated area of the Amazon's proprietary products over 199 Yuan minus 40, 399 minus 80. But in fact, many prices below the threshold of 199 yuan of goods and not much price advantage.

A special counter price of 150 yuan fresh Crawford Soy Extract Cleansing Gel Cleanser 50ml, the third party seller's price is 135 yuan, and Amazon's own price of 138 yuan, the actual discount is only 2-5 yuan. And another model of Shiseido soft foam makeup Lotion 150ml Amazon price 45 yuan, and offline prices are basically flat, taking into account the offline entity sales channels will be discounted, integral exchange and other concessions, so the product in the Amazon price or will be higher than the line price.

In addition, le buckle lok Buckle Green Ceramic cup (I am not a paper cup-Fashion Environmental protection series) offline price for 59 yuan, and Amazon price 57 yuan, only a cheap 2 yuan.

Small edit: A clean face cheap 35, the cup is two or three yuan low, pure chicken. Then we still need to add to the logistics of plugging, for electric dealers yell it? For the line below the price difference is not much merchandise, or in the discount season to purchase the entity stores, make full use of points rebate and membership concessions and other promotional means. You don't have to be a smart dealer to die!

The second wave of Defense: Rebate Discount no threshold? --Stop pretending!

See the page "Buy on", "the fulfilment of the reduction"? , "Give Back coupons" and other promotional slogans, do you really think you picked a big bargain? -Don't rush to order first, let me take a look at the details of the promotional activities carefully. Carefully read the preferential details of each home is not difficult to find, in the seemingly seductive behind, is a road or dark or bright preferential threshold.

On the shopping page of Jingdong, the promotional slogan "The first time to buy a department store to send 1800 Yuan annual coupon" is eye-catching and full of temptation. If you thought you could use this large coupon to buy big-ticket items at once, you'd be disappointed.

First of all, "pretexts, the face value is dispersed"-coupon category is different, only in their own single category of consumption, and partial distribution, rather than one-time gift to consumers, single coupon for more than 30-50 yuan.

Second, "Tight time, urgent task"-the various batches of coupons are not the same period of validity, which is the shortest toy instrumental Music 50 coupons, only valid between July 1, 2013 and July 15.

Most importantly, each coupon has a threshold to use. First, it is necessary to meet a certain amount of consumption before use, the highest threshold for luxury 500 yuan coupons, only in the luxury category to buy more than 2000 yuan to enter into force; the second is milk powder, diaper, pregnant food, Citizen watch, Swiss Army knife, jewellery and gift coupons are not involved in coupons.

Suning easy to purchase, Clinique skin milk 125ML, l ' oreal multiple sunscreen isolation dew spf30+/pa+++ 30ML, etc. by the female consumers favored star single does not participate in "full 100 back 100 beauty coupons" activities. As for the other selling point of Suning's Tesco--"second half price", not only does the payment for the second single commodity not exceed the amount of the first actual payment, but the type of goods involved is very limited.

Want to buy Lancome powder water? I'm sorry, no, want to buy Guerlain powder? I'm sorry, no. Sorry, this is not ... Take cosmetic classification as an example, participate in Suning easy to buy second half price, only a few 7, 8 products participate in the "second half price" activities. Mobile phone category is only 6 of the pioneer mobile phone to participate in activities.

Small series of ideas: The electricity business return coupons should be "Return to You", now has become "return to your Sister"! The use of more restrictions, the rules do not understand, many netizens exclaimed "shopping on the internet to spell IQ!" "Those who see" Half-price "," rebate "on the two eyes of the green light comrades, can be a long snack bar! Or that sentence, more than, see more, you can think of a good buy again.

The third wave of defense: quality really no problem? Don't hang on to your dad!

Well, even if the price advantage is not the advertising of the force, even if the discount coupons, if you can buy quality goods, but also to eliminate the offline shopping time cost. But the question is--is quality really enough for you to worry about?

A consumer in Guangzhou bought a Lenovo mobile phone (proprietary, non-third party seller) in the Amazon, not chengxiang the new mobile phone, there are other people's telephone messages, suspected second-hand mobile phones. When the consumer photographed contact with its customer service, was informed that the warehouse tube error caused by the replacement can be. "Is Amazon really managing chaos or making excuses for selling two of its handsets?" The consumer said on a personal microblog. ”

Coincidentally, mobile phone is not reliable, refrigerators more people do not worry. Shanghai, a consumer received from Suning Tesco ordered Toshiba 358 Refrigerator, the same day found not refrigeration, immediately repair. 28th, Toshiba site Inspection and issued on 31st Quality problem identification list. Suning promised to send people to return, but as of the press day, Su Ning has not sent to pick up the goods, the problem has not been resolved.

has always paid attention to their own face problems mm attention: has been for their own "with salt" of the poly beautiful products are also difficult to escape complaints door. A Chengdu consumer suspects that he bought a beautiful diary in the last few days on the beauty of the product. The Black Pearl Mask is a fake. Her reasons are as follows: first, the face of the mask is not stamped on the front right corner, the second is the date of the mask on the back can not be scraped off; third, the mask around the next three sides of the seal is too rough.

Small edit: The so-called "call you ' kiss ' is inferior to quality essence." Money, after all, is worldly possessions, personal health and safety is "generations". For electrical appliances, beauty cosmetics, health products such commodities, money is small, quality first! After the delivery of goods, we must carefully observe the product details, conditional words, as far as possible to the credibility of the entity shop for comparison, such as the quality of doubt, be sure to contact the seller the first time to communicate. Kiss, don't rush to give praise Yo!

The defense of the four waves: is there really a product? What about "lightning strikes"? --Don't be fooled!

Electric dealer during the sale of goods out of stock is already a long talk about the topic, the June electric business promotion also revelation.

Take Suning easy to purchase for example, SK2 Huan XI Light sense Essence dew 30ml In spite of participating in the coupon discount event, but shown as out of stock status; Besides SK2, another hot beauty brand of L ' Oreal's variety of products are also broken goods, such as Qingrun moisturizing emulsion, Compound Yan Wrinkle Firming Moisturizing Lotion, Qingrun Moisturizing Water Essence Gel in the Beijing area are no goods , and the replenishment cycle is longer, 2 days is still not in time to fill the goods.

Said finished the phenomenon of goods, and then pay attention to the distribution problem. In fact, the furthest distance in the world, not you in the East three ring I in the North five ring, but the merchandise has been floating in the distribution road, and I still foolishly waiting for the arrival of the courier. Tencent's electric Shang network to distribute fast for marketing selling points to attract consumers. But with the advent of the promotional season, the distribution chain continued to tighten, has always advertised himself as "Lightning" Xun has been slowed down the pace. Recently, many consumers in the micro-boping platform complaints Xun Network logistics slow, service quality and user experience is worrying. "One day three send, evening delivery" of the main push service may become a blank check.

A consumer in Guangzhou said that he had Xun orders on June 3, but did not receive the goods until noon on 6th, and the delivery place was Xun Shenzhen warehouse.

And even in Shenzhen, Xun's distribution speed is quite "unexpected". A Shenzhen consumer complained that he ordered air-conditioning in the Xun, after a whole week did not see the air conditioner, logistics side has never been with the consumer telephone contact, and Xun customer service communication, the other side just keep apologizing, but the problem has not been resolved.

In addition, Xun on the morning of June 1 server failure, resulting in some areas temporarily unable to order, a few hours later, the system returned to normal.

Small edit: Let me after a single has been hard to wait, I really do not ah! Let me ask for leave at home and other Express, I really can't do ah! Let me constantly refresh the page, I really do not ah! Courier brother is not handsome also forget, can not let me hope the stars waiting for the moon like him? A trip ran to see the express did not come, even the company front desk all give me supercilious look good! So, want to hurry to get the right merchandise, or go to the mall in person, the rest of the god horse is floating clouds ...

Conclusion：

The copy is the electricity dealer, the wallet is own. In the face of the overwhelming promotional publicity, let us a little more warn't, more than a bit of questioning, more hands-on price. Perhaps we can not change the "buy is not as good as selling the essence of" this timeless truth, but at least to ensure that in this increasingly fierce electric business war, the last laugh, we consumers themselves.