Electric Business Flexible Supply chain: "Ants against Elephants"

A few days ago, in the dispatch of "division" activities, we invited the senior electric business practitioners, Shanghai Dream E-commerce Co., Ltd., the general manager of Ms. Zhang Yuhan, she is also sent to the business school lecturer, a decade of electrical business experience, focus on the flexible supply chain apparel five years, let her "electric business flexible Supply chain" has unique insights. The following is the essence of the activities of the summary: Today, the flow of access has not been able to continue to become the core competitiveness of the brand, the electric business as a channel of commerce must return to the nature of business, so the product will become the future of the real core of the competition. And consumers more and more distinctive personality and aesthetic claims, resulting in more and more diverse demand for products, small batch rapid updating of products into an inevitable trend, flexible supply chain in the new business needs to become critical. The essence of flexible supply chain is: small batch, multiple batches, quick turn. and the flexible supply chain to build, the core point is: 1 precision design, 2 lean production, 3 flexible capacity preparation, 4 strong planning Center, 5 visual production line, 6 single flow of the production shop model. Specifically, the new small batch under the single test, sales in the process found that the rapid turn over a single, and multiple batches, such a model is the core model of the future supply chain, and the electric business is to promote this mode of change of the guide, the electricity supply chain speed demand is under the line of the traditional supply chain 20 times times, So the dealers need to re-examine and improve their supply chain. About the flexible supply chain to build, already is an inevitable demand, Zara is a flexible supply chain initiator and guide, Zara new test only under the estimated sales of 25%, the style arrived at the shop immediately after the feedback terminal feedback quickly, 7 days the goods can reach the counter, Greatly reduces the information between customers and products time, enterprises can be more close to user needs to make production plans, greatly reduce inventory risk, to achieve on-demand production, and ultimately expected to achieve C2B. For businesses that do not own their own factories, they are looking for some factories to process, and where should the factory improve? Zhang Yuhan that the supply chain is a complete chain, from design research and development to raw material collection to production to logistics, are part of the scope of the supply chain, if the electrical business enterprises want to build a complete quality supply chain, Obviously it is not enough to simply improve the manufacturing sector. For the electric business enterprise, must start from the design research and development, first makes the fabric planning to do the commodity plan, only then can bring to the supply chain realizes the flexibility the extremely convenient condition. If your problem is as a factory if flexible production is achieved, it is clear that single cell flow is a premium method. "If you find such a factory in the Pearl River Delta to study, I believe there will be a lot of gains." To be sure, flexible supply chain in various industries will soon launch a new model reform trend. Take the clothing industry as an example, its flexible transformation until today, there are still many enterprises believe that it is impossible, that small batch is impossible, that the rapid response is impossible, that small quantities of rapid response price is not a significant increase is not possible, but in fact, all these are availablePossible, the key point is that for your supply chain chain, to adopt a common approach: focus-dispersed-focus. Specifically, if you do not personally enough to reach the level of capacity, then the collection capacity is a good way to do in the sales segment can be decentralized, in the final logistics delivery link again concentrated, these are the size of the number of enterprises can not be fully used by the method. In Coolbee's opinion, the "electric business flexible Supply chain" is not only a core of future electric competition, but also a threshold. Because of the requirements of the factory to carry out small production, it is true that you order small, a little size of the factory will not answer, because it is not the problem of processing costs, the factory should consider the continuity of production. Secondly, for the lack of independent research and development of the ability of the business, flexible manufacturing the biggest problem is procurement. Zhang Yuhan that these difficulties cannot be overcome. Any seller of electricity dealers, whether or not they can now do their own order production, obviously must have this clear consciousness, gradually let their enterprise to brand differentiation, if it is in the order of magnitude relatively small, the proposal and other electric business circle group Growth, contracted some small factory capacity, let the explosion of the delivery to these factories to produce, can guarantee the quality and scheduling problems, while holding a group of companies to excavate some of the ODM type of factory, all ODM factories have research and development capabilities, I believe it can bring a lot of help to the small electricity business. In addition, whether or not the electric business enterprise, the final competition of enterprises will return to the product, the electrical business enterprise in the past time also enjoyed, because the information department symmetry and bring the dividend period, but with the market matures, the product must be the core of enterprise competition. At present, our electricity discussion level difference is very big, basically the year sale 10 million below mostly still use the way that the market purchases, the flexible production appears still not reach. For the first single production of the business, how to achieve flexible supply chain? Zhang Yuhan The answer: When you have not worked directly with the factory, first select the shop's most core style to start to try to order, if the initial volume is not enough, you can and other electric dealers bundled small factories to try to cooperate. Don't fight alone. (In the Pearl River Delta, the first single paragraph to do 100 pieces is not very difficult to accept the matter). In addition, on the data analysis of flexible supply chain, in the early stages you do not need to see too mysterious and advanced, you only need to spend more energy to study your store sales data and the relationship between your products, as far as possible to concentrate on raw materials, the operation of the store to change the way: less SKU and multi-channel way, For you to temper the supply chain has a great help. This, if you encounter a style with potential, Taobao now has no longer to create a good opportunity for a big explosion, small explosion or have the opportunity to build a small explosion, you have 2 problems is to deal with a good one you just said the potential of the explosion, is how to judge? This potential, must be through a variety of data measurement, click, collection, through-train click and transform, are to be tested after the dataTo determine the need for B fast, the number of sales divided into different batches to order a single, many times, to reduce the number of each turn. This is what it takes to reduce risk. Finally send friend Gardensky to this interaction made a point of view Overview: 1 The flexible supply chain is not the patent of the electric dealer, and it is not suitable for all electric companies; 2 The flexible supply chain is not suitable for all factories; 3 the market supply and demand and social division of labor determines that some businesses and factories will take the large-scale batch of cost-effective routes, Another part of the personalized high value-added routes; 4 at present, the vast majority of factories are lack of flexible supply chain capacity, and this is precisely the great opportunity of some factories, can be foreseen in the near future will be a group of specialized in a small number of flexible suppliers, Taobao is currently supporting the "Amoy factory" is a microcosm; 5 One more word: the route of the factory to participate in the electric business is not just a cat shop in Taobao, it is true that most of the factories are not suitable to open shop to do retail, but should be the optimization of product design and improve production lines, to meet the needs of the market and business, in the future heyday of the electricity industry in the supply chain to occupy a place.