Electric business "forced Palace" department store reduced to "fitting room"?

Jiading, located in the northern suburbs of Shanghai, has recently burst into a big "upset": the 2012 total e-commerce consumer business turnover accounted for One-third of the E-commerce turnover in Shanghai, the growth rate and scale over the traditional "ten Li Long-hidden." At the same time, Shanghai department store sales have seen negative growth.

Two-phase contrast, intriguing. The vigorous rise of e-commerce is quietly changing the city's inherent commercial territory, the face of the electric business "forced Palace", the traditional http://www.aliyun.com/zixun/aggregation/39146.html "> department store will be reduced to" fitting room?

Shanghai Jiading has actively developed e-commerce industry in recent years, successfully attracted the Jingdong Mall, the new egg net, where customers prudential products, such as many well-known domestic electric business enterprises. 2012, Jiading E-commerce Enterprises to achieve a total turnover of 35.64 billion yuan, an increase of 53%.

The company of the East East in 2011, the company settled in Jiading, the year to achieve sales of more than 7 billion yuan, 2012 to about 15 billion yuan, contribution tax more than 70 million yuan.

Alipay, 2012, shows that the number of online users in China's four-line cities grew by 64% in 2012, and online payments grew 68%, surpassing one or two-line cities.

At the same time as the internet retail boom, the performance growth of traditional stores appears to be somewhat powerless.

Shanghai Business Information Center recently released monitoring data show that 2012 the city's 55 department stores to achieve a cumulative sales of 30.5 billion yuan, down 1.1% year-on-year, the first negative growth since 2010.

Among them, the 2012 Shanghai department store sales of 20 strong total sales of 23.41 billion yuan, down 0.2%, 11 shopping malls appear to varying degrees, significantly more than in previous years, of which 4 of the shopping malls fell more than 10%.

"The original people are to see, touch to buy things, and now consumers in the network can get very full information, including mature network evaluation system, parity system, etc., have solved the problem of online shopping information asymmetry." Huang Lihua, director of the e-commerce center at Fudan University, said that, coupled with the advantages of low price, convenient and fast online shopping, the electric business really began to challenge the traditional business. Some traditional shops are being reduced to "fitting rooms" that people simply don't buy.

In fact, the face of "awkward fitting room" is not only the traditional shopping malls, but also may include some traditional business center city.

For the central city, as well as Beijing, Shanghai, such as traditional business centers, to improve user experience and enhance cultural attractiveness. Huang said that in the face of the impact of the electric business to the traditional business district and commercial Center City, Shanghai should reshape the competitiveness of Shanghai's commercial center through the attractive culture and tourist landscape of Disney and Oriental Dream Factory. In addition, we must actively strive for duty-free shops and other policies, so that the loss of overseas consumption power reflux.