Electric business giant layout import net buy Sea Amoy market pattern or shuffle

The annual "Double 11" network shopping carnival has become a head-on confrontation between the major electric dealers "battlefield", this year, the electric business giant discount promotion has a new play, began to layout imports online shopping, the first time to expand the market competition to cross-border network shopping market. China E-commerce Research Center monitoring data show that 2018 China's Cross-border online purchases will reach 35.6 million, with the rapid development of the market and the electric business giants, the sea Amoy market pattern or will accelerate shuffle.

Double 11 Add "internationalization" color

It is understood that the Amazon China and Cat International recently announced that it will join this year's "Double 11", the flagship "international brand" "globalization" concept.

Alibaba International Wu Yu said that this year double a consumer in the cat international shopping, can all Chinese interface and pay treasure renminbi payment, at the same time, the cat international through the bonded mode and China customs cooperation, the whole "sea Amoy" process shortened to a week or even shorter.

In the competition for Cross-border online shopping, Alibaba also sacrificed "killer" rookie logistics, it is understood that through the innovative "bonded mode", overseas businessmen can advance the goods to the domestic bonded warehouse, online sales completed fast clearance, by the rookie logistics coordination of domestic distribution.

Another giant, Amazon, also announced that Amazon China will work with more than 300 internationally renowned brands to launch promotions during the 11 period. In addition, Amazon China will be in the dual 11 period to start trial operation Amazon China "overseas Purchase" Chinese page service, the commodity and the international market price.

Industry shuffle or accelerate

It is understood that the electric business giants have to layout import network shopping, mainly or see China's import network shopping prospects. In recent years, the rise of "overseas purchasing" "Sea Amoy" has bred a large number of cross-border shopping consumers.

China's E-commerce Research Center recently released data show that 2013 China's overseas purchasing market transactions amounted to 76.7 billion yuan, up from 2012 year-on-year growth of 58.8%. By 2018, China's Cross-border online purchases will reach 35.6 million.

Despite the tempting prospect, the Cross-border shopping market, which is dominated by cross-border shopping channels such as overseas purchases and Hai, is in disarray. Personal purchasing and other channels exist fakes, after-sale problems also let consumers criticized. Industry insiders believe that the power of the Giants to join or will aggravate the industry competition, but also conducive to promoting the industry's step-by-step norms.

Mo Dai, director of the network retailing Department of China Electronic Commerce Research Center, said that there are three main types of cross-border electricity dealers in China: Bonded imports + overseas direct mail, Direct Battalion + Investment and Direct Battalion. In addition, because of the transparency and legality of the mainstream electricity dealers, there will be one-stop service for the Customs and Excise departments.

Regardless of the outcome of the competition, in front of the electric business giant, overseas purchase of the winter seems to be not far. (Ting)