Electric business giants use traditional solar terms to fight sales

The Spring Festival will come, not only the traditional shopping malls, supermarkets taste full year, the electrical business has become the main battlefield of the sales of new products. Reporter yesterday to log in many home appliances merchants website found that Taobao, Jingdong Mall and Suning and other sites have been on sale for the Spring Festival. Previously has been the main digital home appliances Xun nets and new egg nets, also launched the Spring Festival area. Industry experts said that the mainstream electric business platform in keeping with hot marketing at the same time, also in the opportunity to carry out category expansion, trying to improve profit margins, increase market share.

Because consumers will visit relatives and friends during the Spring Festival, it is the low season of electricity sales, businesses will generally put more energy on the marketing before the Spring Festival. At present, the domestic mainstream http://www.aliyun.com/zixun/aggregation/7578.html "> Electric business enterprises have followed the traditional retailer, the online spring Festival or channel, and the real store a higher than the trend." Unlike in previous years, the price competition is different, the electrical business in this year's Spring Festival marketing has injected a lot of social elements. In the industry, and other festivals and marketing for the "festival" different, the spring festival has been given more cultural and folk connotations. For the electrical business, naturally will not miss this business opportunity. Xinhua）