Electric Business Guild Wars, tens of millions of netizens in "Rob goods"

November 11, located in Hangzhou City, Xiaoshan District Express East China Sorting center, staff busy sorting courier items.

Xinhua News Agency

Newspaper reporter Zhing

Since 0 o'clock yesterday, by the cat launched the "11 11 shopping Carnival" no doubt in the entire electric business industry set off a hurricane, "50 percent cap", "0 yuan purchase", "after folding 300 minus 150" and so on from the electricity quotient of large concessions greatly stimulate consumption enthusiasm, the net purchase volume all the way up. Yesterday 13:38, "11 11 Shopping Carnival" Alipay turnover exceeded 10 billion yuan, surpassing last year's largest online shopping festival, "network Monday" set a record of 1.25 billion U.S. dollars (about 7.8 billion yuan) sales.

1 hours to pay 5.98 million

"0 o'clock, why can't you open the page?" "Yesterday morning, the cat part of the shop on the Web page and payment links appear" jam "phenomenon, many netizens through micro-blog complaining.

At that time, the reporter is in the sky cat brightly lit Hangzhou headquarters, while paying attention to the national trading area dynamic map changes, while personally experience "Rob goods." Like all consumers, the reporter also encountered problems in the payment link, the computer screen continues to appear "Pro, is now the payment peak, may have to wait 60 seconds!" "Such hints. "Is it" Frozen "? "The reporter threw the question directly to the cat's staff, but the staff said it was normal:" At the same time apply for payment of too many netizens, network congestion. "Indeed, the national trading area on the dynamic map on behalf of the popularity of the small light bulb flashing, almost the whole of China in the" grab goods.

Around 1 o'clock, the Web page open slowly, the problem of payment links have been greatly improved. Yesterday afternoon, Alipay also on the early morning payment situation was explained. Alipay chief technology Officer Li Jingming said: "11th 0 o'clock, 1 minutes, there are 10 million Internet users in the influx, together click the" Settlement "button; the first hour, Alipay completed the number of payments to reach 5.98 million, compared to 254.66% growth last year. Even on a global scale, no other non-financial Third-party payment company has faced such a test. "But he thinks, from the whole, the cat, Taobao and Alipay system have withstood the test of the transaction flood peak, the relevant bank contingency plan also played a role, yesterday during the day when the payment link has been basically unblocked."

What attracts people

What makes tens of millions of of netizens buy online at the first time? Reporters found that the "false discount" and was criticized for "8 15 electric business war" compared to the "11 11 shopping Carnival" in the real let is the key to consumers.

In white collar Ms. Hu's "Shopping cart", there are Mother's Tieguanyin, Dad's warm underwear, husband's casual vest, her daughter's underwear, as well as her own winter clothing. "There is a total price of goods in the shopping cart ahead of 3000 yuan," Ms. Hu said, "but the actual payment is less than 1500 yuan on the 11th 0 o'clock, indeed a discount." "It is reported that the days of the cat to participate in the activities of the merchant to establish a strict price supervision measures, in addition to the main push must be the market price 50 percent below, but also stipulates that not to hit 50 percent of the commodity prices must also be 30 days of the lowest price." Because of this, a lot of smart consumers early offline parity, online booking, a shop to the rules to lower prices, quickly pay the bill.

It is noteworthy that by the impact of the cat, other electric dealers in this round of sales also showed considerable sincerity. For example, Suning easy to buy "0 yuan purchase", Amazon's "300 minus 150", where the customer prudential products, "full of 300 minus 60, and 11 best-selling products, low price snapped up" and other activities, have achieved good market response. Yesterday afternoon, Amazon also because of the bursting of popularity, had to end the "full 300 minus 150" promotion.

The Logistics final exam is still behind.

The reporter noted that some shops yesterday hung out "payment within 7 days after the delivery" statement, because from the trading situation in previous years, the existing logistics capacity is difficult to deal with the short-term volume of the package. After considerable turnover, the electrical business must deal with the logistics test.

Fortunately, this year, the electrical business has been the logistics as a counterweight to attract buyers. Among them, the first "chartered Charter", and Eastern Airlines (600115, shares bar) cooperation, the package of a Boeing 757 full cargo aircraft, in 24 hours to and from Guangzhou Shanghai delivery, is expected to help Guangzhou and Shanghai about 30,000 consumers to achieve "11th orders, 12th receipt." Suning easy to buy, where the customer prudential products such as the establishment of the logistics system of the electric dealers have also said that has increased manpower, adjust the operating time, to ensure that the original delivery cycle.

But logistical problems in remote areas remain to be solved. This time, many remote areas of netizens also buy goods, can be restricted by geographical conditions and logistics capacity, service to these areas or multiply. Industry insiders pointed out that the logistics distribution system is still the bottleneck of China's e-commerce development, hope that high turnover can stimulate more logistics enterprises to improve the service network, which is both the market demand, but also the competitiveness of enterprises.