Electric business integration screen will be open: Gome "Ann" Suning "resisting"

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Week Focus

After the ups and downs of the "price war", Suning recently began to "resisting", suning easy to purchase the purchase of mother and child supplies electricity Shanghong Children's action, a significant reappearance of the entity store acquisition expansion trend, it is reported that with all the customer-prudential cooperation negotiations are in progress; In the electric business integration of its electrical commodity licensing and back-office systems, and the first to challenge the "price war" Jingdong Mall, is still in the "Do not" state.

The recent actions of major electric dealers show that the integration of electronic commerce screen is starting, and in the supply chain and logistics, small and medium sized electric operators are likely to fall in the industry shuffle. Future physical stores and electric dealers are likely to become the norm.

Ann

Gome internal integration through the pipeline

For Gome, its internal electric quotient structure is relatively complex, not only gome electric power company platform Gome Online Mall, as well as Gome holding Bowser network, and maintain close cooperation with Dangdang. Before the National Day holiday, Gome Online Mall and Gome's background system and offline member data docking test has been completed, Gome entity store all member account access to the Gome Online Mall data center.

Gome Online Mall CEO Handepeng revealed that this year, the United States has been in the continuous line under the integration of all aspects of the line under the docking is the main direction. During the Golden Week, Gome Online mall and the line throughout the country more than 1700 stores all member data has been achieved formal docking, Gome's original entity stores under the line members by virtue of their own account, without registration can login Gome online shopping, and enjoy the membership of some services or shopping concessions.

Gome is expected to also be possible in the future integration of Gome Online mall and Bowser network. In accordance with the original plan of the United States, online integration is the main direction. Gome President Wang Junzhou said: "The future of household appliances retail industry must meet the needs of different consumer groups, the future of sustainable retail enterprises, is the line under the strong enterprise." "implies the need to replicate the advantages of offline accumulation to the line.

and Gome vice President Yang said: "Line online under the strong mode is the most competitive, profitable enterprises can be sustainable development." "The meaning of the words, refers to the simple electric dealer started the Jingdong mall lacks the future competitiveness."

Resisting

Suning continues to launch a takeover trend

Since the beginning of this year, Suning focused on the power of Suning easy to purchase business, National Day on the eve of the first launch of the merger action. Suning spent 66 million dollars or equivalent to purchase the mother and child products as the characteristics of the red children of electricity, to undertake "red children" and "Plantronics purchase" two brands and the company's assets, business, comprehensive upgrade suning easy to buy mother and child, cosmetics operation.

Su Ning Vice Chairman Weimin said, Suning easy to buy category expansion on the one hand rely on open platform construction, on the other hand, through the acquisition of vertical electric dealers. In addition to red children, the well-known electric dealers van goods recently also broke up with Suning easy to buy cooperation news. Where the guest side to the reporter confirmed, where the customer is indeed with suning easy to purchase contact, but there is no substantive cooperation information can be disclosed. And according to the performance of every guest this year, the momentum has obviously not as good as last year, and its apparel products in the advantages of just can and suning easy to buy complementary.

Looking back 10 years ago, home appliance chain industry in the expansion of physical stores, mergers and acquisitions have been an important means of expanding the store. Kua Parents Consulting Agency chief consultant Liu Buzhong, experienced a few years of rapid development lag, and the current experience of the electrical business is the main problem is high operating costs, weak financial capacity, and the entity stores based on the chain industry can provide support in these two areas.

Ecapital Capital CEO Ran said that China's electrical business sector is gradually entering a dense integration period, Suning took the lead in the merger of Red Children announced the curtain has been opened. The merger will push the electric business industry to shuffle faster and will have far-reaching impact on the market pattern.

Huang