Electric Business Internet war on rural wall

Absrtact: October 13, Alibaba Group in the first Zhejiang County-level E-commerce summit announced the launch of the thousand counties million village plan, in 3-5 years invested 10 billion yuan, the establishment of 1000 County Operations Center and 100,000 Village service stations. So, Ali seems to be

October 13, Alibaba Group in the first Zhejiang County-level E-commerce summit announced the launch of the thousand counties million village plan, in 3-5 years invested 10 billion yuan, the establishment of 1000 County Operations Center and 100,000 Village service stations. As a result, Ali seems to be "declaring war" on other major electric dealers. In fact, this time Ali started the thousand county million village plan, is not the Internet electric business rural war in the earliest "transport ammunition", the rural Brush Wall campaign has already begun.

The countryside brushes The wall phone-in rises

1, Ali treasure more preemptive step

In fact, as early as last year, Taobao in the farmer's big wall brush out "life want good, hurriedly Taobao" slogan.

2, Beijing East occupies more than 8,000 national brush wall position

June 18 This year, Jingdong Mall official micro-blog issued a slogan: "Can go abroad, but also to the countryside; tall up into the New York Times Square, grounding gas can be painted across the rural red brick wall." "And with two photos: One is a huge advertisement in New York Times Square, while the other is a slogan painted on the walls of farmers ' houses with a red background and white paper. Jingdong Mall CEO Haoyu has publicly said, "brush wall advertising is to promote the Beijing-East channel subsidence strategy of one of the market, the goal is to allow more than 3 to 6 lines of urban and regional users understand the Beijing east, currently jingdong in 145 cities across the country has landed more than 8000 paint wall ads." ”

The countryside brushes the wall to fight the battle

3, when also does not "hold lose", brushes out "the fellow sees the fellow, the shopping goes when" and so on slogan, the new round electric business war already in the countryside market brewing.

Life service Internet companies to brush the wall

4, Baidu: "Pig planting trees paved the road, rich rely on Baidu." ”

5, the United States Regiment: "The United States is a province, a yuan to see the film." ”

Baidu and the United States to the countryside "strategy" more focused on the services of local businesses, from these posters to look at the wall, no one is not a yell: "Local businessmen, you have the opportunity to become rich!" "or" local consumers, your chance to save money! "Among them, Baidu and other companies go to the city-level precision marketing routes, like" one kilometer "marketing concept.

Emerging mobile social, information companies around the attack

6, Sohu: "Sohu news fastest, newspapers and magazines free."

Sohu as a professional mobile news tools, natural more suitable for higher cultural level, more consumer power, more attention to news of current affairs of the crowd use, this sohu to the countryside, but also from the side reflects the rural areas of the economic and cultural strength of the increase.

7, easy to believe: "Everyone with easy letter, village running well-off".

Early in the letter of ease, there are people in the industry to suggest that the letter should go to three or four counties and cities, take the "rural Siege City" strategy, because there is just the beginning of micro-letter, and China Telecom's pre-installed and terminal channel propaganda advantages, it is easy to let everyone know: "With easy letter, free flow fee!" With easy letter, free of charge! ”。

Why is the fight against the brush wall in the countryside fierce?

First of all, China's existing 900 million rural population, behind it is a huge rural market, facing this vast market, the major internet companies absolutely hold! Second, the price of the wall advertising is very low, high exposure, good effect. Moreover, the Internet should not be too late to enter the countryside. With the development of rural economy and the gradual improvement of population culture quality, the popularization of Internet is much higher than before, and the opportunity of market exploitation is ripe. The shift in the vision of the Internet business is precisely the result of the dramatic changes that have taken place in China's rural areas in recent years.