Electric business leader prepares for "double 12"

Http://www.aliyun.com/zixun/aggregation/6396.html "> Nanfang Daily News (reporter/Fang) Although the sales record of the" double 11 "of the electric business leader is still widely spread, although there are one weeks to December 12, A number of electrical companies have riveted the strength in this day again. Yesterday, Tencent Electric Company's Xun network announced with 500 manufacturers to stock "double", 21106.html "> Single month sales will impact 1.2 billion yuan."

Not long ago, the "Double 11" shopping festival, the days of the cat to 19.1 billion yuan in the turnover of the retail business, Xun Net-day sales also exceeded 120 million yuan. The reporter learned from Alibaba, Taobao this year's "double 12" activities will subvert the "discount promotions" concept, "fun", "rich", "original" and other online shopping characteristics to play to the extreme. The goods are no longer divided by the main venue, but according to the life scene and the theme shows, for example "so warm so Beautiful", "Tide female solicitation Order", "again cold also want to play sexy" and so on more than 240 individual label, set up Free "stage" show small and medium sellers personality, charm and creativity.

Alibaba Group chief strategic officer Zeng revealed, Ma Yun early on Taobao, cat new requirements, starting next year, the group will no longer assess turnover, replaced by the "double million" plan, that is 3 years must have 1 million sellers annual sales of more than 1 million yuan. Alibaba hopes to cultivate such a "small but beautiful" seller group, let them become the main body of new business civilization.

Xun CEO Bu Guangzi also said that to enhance the increasingly large "easy powder" consumer experience is the most concerned about Xun. Each of the major promotions are easy to storage, logistics, distribution, technology and other aspects of the stress test. Bu Guangzi said that during December, the Xun network will continue to adhere to the "expensive on compensation, slow compensation, false on the compensation" commitment, consumers as long as the Xun net commodity prices above Jingdong Mall, you can apply for compensation.