Electric Business People Festival marketing start to talk about feelings

Source: Internet
Author: User
Keywords Electric business creative consumer commodity can

Valentine's Day is coming, and another round of holiday promotion is on the hot start. Every Valentine's Day is a good time for marketers to do their best to sell. A number of E-commerce sites and group buying stations have launched promotional topics on a variety of products to promote promotional activities, the basic cover of flowers, perfumes, chocolates and other categories, while providing a variety of forms of feature matching, the promotion of Valentine's Day gifts emotional index. For example, on Taobao, "Valentine's Day" has become a hot search of the key words, and launched the "Lovers Valentine's Day" special promotions, the main courtship candles, creative decoration, cosmetics and other commodities. Dangdang also launched the "Courtship Story", the main men's, women's, underwear, bags and other vertical commodities.

Unlike in the past, many group buying stand in the low price, began more creative planning, to the theme of creative planning to occupy the Valentine's Day market, to achieve performance and user conversion rate. After the price war, the electric business competition is going deep, the emotional needs of the integration, to consumers in shopping at the same time, to achieve more emotional communication and empathy, experience as the King of the era is gradually coming.

The consumer sits next to the computer, by clicking the mouse to achieve the shopping behavior at the same time, the lack of real experience is unavoidable, there is no shopping guide, no physical touch, no smile service, more not easy to try, face-to-face emotional communication is the lack of electricity in the power to push products can be concerned about the experience of reducing the link, Therefore, the promotion of the emotional level of the electrical quotient demand satisfaction has become the focus of group buying station.

The promotion of emotional experience comes from multiple details, in fact, the design of the website, the picture of the product and the description of the article are all the vitality, each detail can give different ideas, to express the feelings you give the customer, constantly to impress your customers, attract their attention, emotionally conquer them. This emotional marketing must be creative, and creativity is the best emotional expression. It is understood that from the search of the user base, like creative gifts are female users, when your large number of customers are willing to disseminate and share these ideas, the power of Word-of-mouth marketing has formed. Creative excavation and trial and error in line with the characteristics of the electrical business, it is also a long-term development of electrical goods brand strategy.

This should be noted that the emotional marketing experience in most of the Web site using the theme of the promotion, special promotion has shown a certain effect, for the emotional experience, there are continuous improvement of the details can be very good to enhance the experience score, you can also promote the theme of the promotion of the form to other categories, Let consumers get a richer experience when shopping. Now, the price war is no longer the only means of competition, mutual interaction and cooperation, the realization of complementary advantages is a trend. Vertical electric companies to take out high-quality resources to exchange, not only save a number of business marketing costs, but also through the combination of different categories of goods, to provide a richer variety of creative combinations of products, so that consumers can in an activity can find a variety of products for their own. The competition of electric power business is extremely intense, want to win in this war, must eliminate the interest myopia, pay attention to the comprehensive feeling of the consumer, offer more personalized service to the consumer will be able to make a difference.

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