Electric business phone-in again, the line of online competition is increasingly fierce

A few days ago, the capital appliance chain giant Su Ning held two media briefings, officially announced starting from September 18 in the entire city within the start line under the two-line interactive mid-Autumn festival Golden Week big promotion. It is noteworthy that, along with the Mid-Autumn Festival, the National Day Double Festival is coming, online electric dealers are also gearing up, le bee nets, poly-Mei excellent products, such as cosmetics dealers also announced the opening of the entity shop, line online under the increasingly fierce competition.

Electric Dealer Impact Entity Shop

With the continuous upgrading of the competition of the electric business, multi-platform sales model is becoming more and more mature, and the combination of line-online mode has gradually become the trend of industry development.

According to industry experts pointed out that the reason for the rapid development of electricity, in addition to the convenient way of shopping for consumers in the accident, Network marketing low threshold, low prices of online goods is another important reason consumers favor.

China's E-commerce market is expected to overtake the US as the world's first in a decade, and it is expected to account for half of China's total retail sales in 2015, and the total size of China's e-commerce market is expected to reach 3.3 trillion trillion yuan, according to a report released by management consultancy. From the above data is not difficult to see, China's electricity market scale is growing, has been able to form a rival with the traditional entity sales, in the future may even surpass the physical store to become the consumer's preferred form of shopping.

In this regard, analysts believe that the strong rise of E-commerce has seriously threatened the traditional retailer's operating conditions, in order to avoid being eliminated, the physical store to choose the "Internet" is wise. In addition, the electric business enterprise itself still exists the limited condition such as offline resources. If the two complement each other, share resources, strengthen the line under the integration of online, or more conducive to the development of China's retail industry.

Integration into the trend under line

Network shopping Convenient, fast, affordable, with strong competitiveness, but not perfect. Consumer online shopping is difficult to see the commodity, can only see the graphic introduction, this will cause a certain error. But the entity store has the line business, the brand, the channel and so on many kinds of resources support, the consumer also can the scene experience, relatively, the entity shop has the electric quotient incomparable superiority. At the same time as the physical store embraced the Internet, large electric dealers began to lay out physical stores.

It is reported that Su Ninghong children will be at the end of September in Beijing and Wuxi Suning Super Store for the first time to open a physical store, the formal formation of maternal and child products dual-line linkage system. Beauty Makeup electric Business Poly-Mei Excellent products of the first entity shop will also be in September in Beijing Qianmen Street opening. In addition, Le Bee network also said that at the end of the year will be in Beijing, Shanghai and other first-line City open shop, in the next few years within two or three lines of the city to open franchise stores ...

For the electric business Company's successive attack, the expert said, the electronic commerce development is irresistible, the trend is irreversible. Online innovation business model, the sharing of manpower, logistics, channel supply and other resources, the overall creation of the combination of the actual situation, the common development of the industry, will be China's retail industry in the future direction of development.