Electric Business Photography Course

This tutorial, the content of more emphasis on e-commerce, but is not extremely detailed. (Too detailed articles can be written, so do not expect) a lot of electrical business friends, including the general, are not very clear the ins and outs of the shooting, thought on the merchandise, clicks Clicks, finished things. It's not that simple. When I was taking the project, there were electrical business friends who could hardly communicate, and the understanding here was zero. I suggest that after reading this article or completely do not understand the friend, in the shooting, or buy a shooting project analysis is better, lest spending money out of the film and unsatisfactory.





currently suitable for the selection of the electric business of the shooting method is roughly three, 1 of all self-built 2 all outsourcing 3 parts cooperation


, if the choice, according to the Enterprise's capital investment, http://www.aliyun.com/zixun/aggregation/18142.html "> Commodity category, the number of merchandise shooting, such as comprehensive accounting after the selection."





a wholly self-built





's own projects include: photography, photographic equipment, the three major aspects of human





Studio


1 can rent their own factory sheds, white, while the establishment of a shadow-free zone;


2 in the decoration of the time to leave a job layout area, shooting area, makeup room and changing room, including toilets. ；

The choice of
3 is too expensive in the city and too far out of town. But also according to their own business needs to carry out capital accounting, is willing to put money on the rent, or on the fare and time;


4 If the shooting is only small pieces of goods, the height of the shed is not too much demand, residential is also possible. But if the clothing and other needs of the model and above the height of the category, you need to higher requirements of the layer. And, if the layer is not enough, the top of the shot will be unable to light the situation, and the depth of the scene (the length of the film shed) is not enough, the photographer is very difficult to shoot, directly affect the shooting effect;


5 In addition, if the area is located in the shed, must be closed out, otherwise the light in the shed is complex, can not repair the correct color.





Photographic Equipment


lamps, cameras, computers, props, background paper, tool sundries





1 Lighting


First, the lamp can not buy only one, single light shooting only occasionally. And the use of each lamp and electricity needs to be controlled, if the studio used industrial electricity, electricity consumption generated input also need to calculate.


different lights, the price will vary far. The quality of the lamp mainly has several aspects, one is the life problem, the second is the light output question, three is the shooting speed question. We used to do the activities of a few people in the shed when filming, because even flashing caused the lamp burned out is common.





2 Camera


Basic electric business enterprises, there is no need to buy 5D, 1D and so on full format camera. If bought, then not you do not understand, is you buns.


unless you use it every day to make large outdoor advertising. But within the kind of big ads, I believe it is not built by the team can withstand it. Don't pretend (omit a word here). The way to spend money is to improve the use of money rather than face. Moreover, the 40D camera is enough for you to shoot big.


one lens is not enough, consider 1-3 fuselage, 2-4 lens bar. What is the advantage of the fuselage of what brand,


lens is fixed focus, telephoto, or zoom, etc., according to the shooting needs (category, quality, etc.) to choose, more to listen to the suggestions of the sales staff is no problem. In principle, good enough, don't be greedy. The Master of Photography I know, 350D with a good head, can make the international first prize movie. A good photographer can use the equipment to the fullest. Only the despicable photographer will be able to complain about the poor skills of the equipment all day.





3 Computer


see whether in the shed to repair the map, if the team stationed in the shed, that need to have how many individuals, there will be several computers, mainly for repair drawings. In addition, there are 2 sets to be used for transmitting photos and for customers to see the film.


computer graphics, screen, memory and other aspects of the configuration are very high requirements.





4 Prop


contains simple chairs, if it is natural products to match a variety of fake plants, clothing to match the bag, and some hundred shoes, scarves and other needs for the model temporary use.


Props in accordance with the needs of filming can also be temporary procurement.





5 Background paper


in the shed interior brush wall basically with pure white tone mainly, then other color background need to buy background paper to decorate


Including the background of the scene of paper, a variety of background panels and gauze curtains and so on, can be purchased according to demand





6 Tool Sundries


must be purchased. Including soft light cover, reflective board, fans, ladders, shutter line, flash, light meter and so on, all need to purchase equipment when a merger.





Human


photographer, stylist, photography assistant,





1 photographer


If you build your own team, photographers are indispensable. If you recruit a general photographer, our shooting volume is not very large, the duration requirements will not be very tense, then the photographer also need to take into account the work of the film.


large tracts of children are also usually photographed and repaired pictures, because only the shooting of the talent will know how to shoot feeling, how to repair the map to achieve the ultimate desired effect. The substitution will be greatly compromised. But if the volume is large, big photographers will never give you to fix the picture, a big film to a day or even a week to finish, even if they want to, you can not afford this single. And the general photographer, the film, with a good photographer, as long as a relative ratio, nature is the difference. However, in view of the public's aesthetic vision is not high and unprofessional, in this respect can make a slight concession. Just slightly.





2 Stylist


If you're not filming a model, or if you're not shooting a model very often, this position can be void, temporary invitation, Pay-per-click, or hourly billing





3 Photography Assistant


from a certain level may be a coolie, but they will also learn a lot of photography with the photographer knowledge.


work more is to play lights, playing board, ordering and so on chores work, including some physical activity.





4,


If you can not use the photographer, you need to recruit a few people, according to the quality requirements of the repair, the number of tablets repaired every day is also different.


According to the pace of the filming of the number of repair division, by the photographer interview.


If a team under the advantage is also very obvious, with a more tacit understanding. But the drawbacks are also very large, mutual care, not good work is not uncommon. Lazy is the staff's favorite, and the general repair of the film is not highly educated high-quality talent, mostly technical jobs, need better management.








above, we need to according to their own shooting category, shooting rhythm, the number of shots to analyze, comprehensive financial accounting to carry out procurement and layout.





two All Outsource





all of the outsourcing needs to be noted:


1 photographer Choice, need to look at the sample to decide


2 models, if you use a modeling company, you have at least 50% of the water to squeeze


3 The head of the photo rebate issue





so the most important thing is how to describe the demand, if you conclude an agreement, how to quote payment





Demand


is described in the following points:


Shooting Product category (meticulous to such as men, watches, sports shoes, etc.)


the number of products taken (each single item quantity, if the color of the same special case separate description)


the number of photos taken for each item


photography Venues (outside, film, indoor framing, including hotels, tea houses, etc.) (may produce costs)


with models/a few (extra cost, can entrust us to look for, individual sign agreement, also can pack)


Models and stylist requirements


whether it is necessary to do late (and later)


the use of photos (website or printing or advertising) (for the selection of equipment, later useful, quotations are also different)


Product positioning (positioning the crowd, identity, consumption grade, etc. to explain)


shooting Style (text description to find relevant samples attached to the document)


whether to invoice


shooting Props (depending on the needs of the film and the model body to prepare props, if the camera is ready to charge)


Products to send (to the logistics of the electrical business to be responsible, in fact, if you can come to 1-2 staff with the best)





to conclude an agreement


above content, may negotiate as far as possible writes in the agreement, and explains the payment pattern.


This needless to say, we all understand the importance of the agreement





Quote Payment


basic shooting, if it is clothing with models, is more time-consuming, need modelling set and change clothes, every day model normal is 20 sets of clothes. There will be more still life shooting.


quote when some according to the number of goods, some according to the amount of daily shot to estimate the number of days, according to the number of days billing


models are based on days of


Basic outsourcing pay, excluding stylist, model, props and other costs need to settle outside the day, to pay the photographer 30%-50% advance, a lot of companies to find a photographer after filming not to fight money, armored things often appear. Therefore the enterprise in the photographic circle has also black-and-white list.





three parts cooperation





can be a team of their own, studio and equipment rental


hopes to build the cost of the building, or in the early days, including a team trial of the electrical business


can team half cooperation, regular filming, usually do not limit clerical and private jobs


this for the quantity is not many and the quality has the demand electric quotient, especially the brand electric quotient, more suitable


can be widely recruited and cooperation, small outsourcing integrated accumulation of forms


this needs to be big, the category is many. The results of different filming institutions must be different, first of all to establish rules and price system. But it's more cost-effective. Both pros and cons are outstanding.








above three kinds of shooting mode, each enterprise should be based on their own operating cycle, shooting category, capital situation and so on the overall accounting, and finally choose the most suitable for their own program.


Usually, you can take the overall shooting costs/(shoot the number of goods * Single item sales quantity) = The cost of each single item input should be calculated to the cost of the commodity to offset the cost of moisture between the margin and net profit





Hope to be able to help the electrical business enterprises, I hope that with you in shooting more exchanges.