Electric Business PK Traditional Commerce

From the ratio, I personally think that by 2015, electricity business can account for more than 10% of the total social retail sales, 2020 years can reach 30%. This means that the electricity business will become China's important pillar industry. Now the United States is up to 10%. This shows that the electrical business as a new model, in such a short period of time to account for such a large proportion, indicating its significance to consumers and its social value is enormous. Liu, Chairman and CEO

of the Board of Jingdong Mall Group

"The development of E-commerce unstoppable, the traditional retail business does not change the words are dead." ”

This is not the words of Ma Yun, but annual sales of more than 40 billion, has a silver-Thai department store and other brands, in the traditional Department of Commerce famous Silver Thai group Chairman Shen.

The year of the snake has just passed, we see many offline retail enterprises, Wanda Group Electric business platform quietly completed recruitment, will be officially listed. And in our Henan, a Home-grown business star corporate Dennis is talking about "electrocution".

A businessman said that in the 2013, the electric business has siege, the traditional commerce by revolution or own revolution, is a choice question.

Journalist Cheng/Wenmajian/Map

Data

According to the "2012 China Internet Industry Development Review" report data show that 2012 China's e-commerce turnover reached 7 trillion yuan, net purchase volume of more than 1.2 trillion yuan.

A

How can the department store become a "fitting room" for electric dealers?

On Saturday, sunny Day Lang, is a good day to go shopping, fashionable beauty Rock (alias) about two friends a piece of agricultural road to a department store wandering.

The final rock phase of the 3 new listed spring, the price of nearly 5000 yuan, shopping malls on the day do not discount. But the rock is not in a hurry to buy, but while the salesperson unprepared to use mobile phone photographed 3 pieces of clothing brand.

Rock Rock has bought the same style of clothes where: that is, online shopping, the brand of clothing through purchasing her can get 65 percent to 70 percent of the price.

"Even tens of thousands of dollars of coats, online can also buy 70 percent below the price." "Rock said, she often with friends" shopping malls try to wear, online orders, "" Save a lot of money, good sense of achievement. "

In Zhengzhou, we can not count the number of fashionable people who have tried to wear the Internet in the department store as well as the rocks. But from the media constantly broke out of the department store into the electric dealer "fitting room" such a report, but also can see the frustration of the department stores.

b

The clarion call for traditional businesses to enter the electricity business

After several years of rapid development, China's online shopping market began to mature gradually in 2012, traditional business to e-commerce transformation and integration has become a consensus.

2012, Wanda Group announced a high profile to enter the electric business, Wang demand for high pay to dig electrical business talent, the existing Taobao platform, Suning platform, etc. are his goal of digging people.

Bi Wang Jianlin earlier realized that the enormous energy of E-commerce is Yintai Group Chairman Shen, in 2011, Shen Investment founded the Silver Thai Network, the net shopping platform in 2012 growth is incredibly 380%.

Before and after the new Year, in the Zhengzhou Dennis Internal, a topic is also among the staff of hot discussion, that is to build a network to buy a platform.

March 4, Xu Xian, a spokesman for the Zhengzhou Dennis department store, said Dennis's initial assumption is: on this platform, the main brand apparel products, one brand is the sale of the goods just over the season, the second is the quarter of the broken Code goods, the third is the quarter of goods, this kind of goods and shopping malls style, price synchronization, mainly serving the field, Not convenient to the market to try clothes consumers.

As a famous clothing integrated wholesale market north of the Yangtze River, Zhengzhou Silver base trade city in 2012 accelerated the pace of its e-commerce, the establishment of an independent operation of E-commerce companies, while opening the silver base BtoB electric platform, to facilitate the purchase of local wholesalers online.

In the ancient capital of Luoyang, a local household appliance retail Enterprise Rong Wei Group, 2012 decided to expand E-commerce, closed its Luoyang new Area 3000 square meters of physical stores, chairman Che Bingheng said, this July will also close another.

C

100 million bet: are traditional businesses really going to be killed by electricity dealers?

A statistical data show that 2012, the National department store retail industry showed a downward trend.

Are traditional businesses really going to be killed by electricity dealers?

This is a question that no one needs to think about for the average consumer. However, this issue in 2012 made the industry's biggest bet: The traditional business leader Wanda Group chairman Wang in public to the electrical business Wang Ma Challenge, 10 years later, if the share of consumer goods 50%, he will lose to MA 100 million, MA immediately challenge.

Wang's point of view is: The electricity business again formidable, but like bath, pinch the foot, cut the ear these business, the electric business is unable to replace. And retailers will not die, if the line can be done online under the combination, will live very well, the top ten U.S. electric dealers are traditional retail channels to do a successful case.

Mr Ma is a rival: it is impossible to replace the retail industry completely, but it can basically replace you. It is important that E-commerce is not a model of innovation today, but a lifestyle change. E-commerce today to do 1 trillion is just the beginning, now do is only the traditional retail channel changes, the next three years, five years, will enter the production of change, until the impact of changes in people's lifestyles.

Ma Yun also cited an example, one day in 2012, the poly-cost is just a small activity, Haier washing machine sold 12000 units a day, this day pulled off a few Haier's pipeline. "You can imagine what the electric business platform means for today's manufacturing industry, and what will happen to the future shopping malls?" ”

No doubt, whether it is Wang, or Ma Yun, are today China's well-deserved business leaders, if they so seriously for a problem of intense debate, and public gambling, it also shows that the competition between the electric business and traditional commerce has entered the white-hot.

In other words, the electric business siege, traditional commerce by revolution or own revolution, is a choice problem.

Reporter observation

How to break through and consider the wisdom of traditional department stores

In addition to Wanda, Gome, Yintai, it is understood that SOHO, New World, Dalian Group and other traditional enterprises have been testing water e-commerce.

These business giants are changing themselves, today, have you changed?

In Henan Province, vice president of the Business Economics Association Song Xiangqing, facing the power of the strong offensive, if the traditional commercial enterprises do not want to become the major electric dealers "fitting room", then the change is imperative.

But will traditional business net win?

Song Xiangqing to reporters a set of data: At the end of June 2012, the country has 59 traditional retail hundred enterprises to carry out a network of retail business, operating more than 70 shops, most of the general merchandise industry. The data show that these traditional businesses set up a platform for electric business almost every family does not make money.

On the one hand is the whole category of the electric business Camp siege, on the one hand, the traditional department store since the "chicken" situation, "traditional department stores to how to break through, to build what kind of electric business platform, this consideration of the traditional department store bosses wisdom." "Song Xiangqing said.