Electric business platform enclosure cross-border electricity to the sea to Amoy into a huge cake

Absrtact: In recent years, Hai, overseas purchasing gradually hot, many consumers for domestic purchase or expensive goods are selected to use overseas purchasing such a way. According to China's E-commerce Research Center monitoring data show that 2013 China's E-commerce market trading rules

In recent years, Hai, overseas purchasing gradually hot, many consumers for domestic purchase or expensive goods are selected to use overseas purchasing such a way. According to China's E-commerce Research Center monitoring data show that 2013 China's e-commerce market transactions amounted to 10.2 trillion yuan, cross-border electricity dealers import and export turnover of about 3.1 trillion yuan. Among them, the overseas purchase market transaction size of 76.7 billion yuan, an increase of 58.8%, is expected to 2014 this figure will reach 154.9 billion yuan. In the current appreciation of the renminbi, "sea Amoy" consumption is bound to continue to rise.

According to China's E-commerce Research Center monitoring data show that 2018 China's Cross-border online shopping will reach 35.6 million, consumption will reach 1 trillion yuan.

Obviously, in the next few years, the sea Amoy market is undoubtedly a huge cake. Not only the electric business giants have dabbled in Cross-border E-commerce, recently, even pay attention to the field of UnionPay International also made a sea to buy a platform to expand the sea Amoy business.

Mode of mainstream cross-border electricity dealers

April 3, 2014, Alibaba announced that its cat International has signed a strategic cooperation agreement with the Ningbo bonded area.

June 2014, Poly beauty cosmetics Sea Amoy website gathers the US overseas to buy on-line, September gathers the United States overseas buys will open the independent channel in gathers the United States homepage.

July 2014, Suning set up a cross-border electrical Business Project team to establish a trans-boundary electric business proprietary system.

September 3, 2014, 1th stores with the Orient Electronic payment and Cross-border access to achieve docking.

September 12, 2014, Amazon announced the launch of Cross-border E-commerce business in the FTA.

Reporters on the existing Cross-border E-commerce platform also made a simple classification.

"Bonded Import + overseas Direct mail" mode

Typical case: Cat, Amazon, shop No. 1th

Mode

1

Through cooperation with Shanghai FTA, Amazon has established its own Cross-border logistics warehouses in bonded logistics centers around the world, this approach to circumvent the basic legal risks, while obtaining legal protection, compressed consumers from the order to the delivery time, to improve the convenience of overseas direct hair services, so that cross-border business in the "gray zone" opened. Door of the light. " This is also the most popular mode.

Tian-Cat in Ningbo, Shanghai, Chongqing, Hangzhou, Zhengzhou, Guangzhou, 6 cities in the pilot Cross-border electricity trade bonded area, industrial park contracted cross-border cooperation, the comprehensive laying of cross-border outlets. The Amazon (China) investment company also officially established international trade headquarters in Shanghai FTA. They all got the national policy to allow the establishment of their own logistics center in the bonded area.

And in international logistics, Ali uses the Third-party logistics services, relatively speaking costs will be lower, coverage will be wider. In contrast, all of Amazon's global logistics centers are built and managed by themselves, including the entire storage and distribution, which is the biggest difference between them.

Store No. 1th is also through the Shanghai FTA Import mode or direct mail mode of entry, can be imported overseas goods to Shanghai from the trade area to prepare. In addition, the strategic investor of store 1th, Wal-Mart in the international market of retail and procurement resources integration advantage will be good "1th sea" business.

"Direct Business + investment" mode

Typical case: Suning

Mode

2

"Self + investment" mode is equivalent to play the largest internal advantages of enterprises, in the lack of internal advantages or weaker than the use of foreign investment to make up for their own shortcomings.

Su Ning chooses this mode, combines its own present situation, plays its intrinsic advantage in the supply chain and the capital chain in the traditional electric business, and makes up the shortage of international commercial resources through global investment. At the beginning of 2014, Suning became the first enterprise to obtain International express license. If you can use the advantages of international express license to establish a sound overseas circulation system, make full use of its own payment tools and the advantages of many stores, suning to enter the Cross-border electricity market prospects are more worthy of expectation. Secondly, because Suning line under the resources, foreign brands with Suning to enter the Chinese market will have more space to play. Suning entered the Cross-border electricity business, but also after the cat, Amazon after the market ushered in another strong competitor.