Presumably netizens have some understanding of search optimization, Baidu, Google and other search engine after the popular, how to make the link in the front has become a huge interest collection, countless people profit from it.
One of the traditional ways to profit is to search the rankings--users click--to make a profit on advertising or services. In that period, all kinds of advertising alliances were favored by individual webmaster, and music, novel type of Web site because of the imperfect network of copyright and huge traffic so widely popular.
It means making money in front of the electric dealer search
And now there is a new way--the search optimization of the electric business. The word is really not new, Taobao in the C market and B market, has long been a professional organization through the title, keywords, prices, sales lever, etc. to enable the store to get a better ranking, these specialized agencies have enough source of business, you can always collect and track Taobao mall ranking algorithm.
Also have like to play their own businesses, and constantly try to find out some tricks.
But now there are some changes in the rules of the game, Jingdong, when such a commercial mall began to introduce "shop shop" mode, a Amoy, Youdao shopping Search popular, there are businesses that means there is a succession, there are differences. Taking into account the more restrictions given by the consumer platform, including on the shelves, price changes, how the business ranked front, compared to Taobao era or more unknown areas.
First, the hardware reverse, the title, keywords, prices, sales, collection, comments can try to do more, each mall will have the default sorting index, such as the Beijing-East default is the heat, the heat is defined by the Jingdong, most users will not go to change this sort, so how to figure out the heat will need to spend effort.
Next is the software side, with the platform side good blending, activities and more cooperation, usually more food and drink, mix buddies son when things are good to do, good activities, good news will not fall you, so for the platform of the electricity quotient players, PR is also very important.
Not familiar? It doesn't matter, if the industry continues to mature, it should soon have similar to the company, according to the proportion and then responsible for sales. The opportunity for entrepreneurs is to see if they have the resources to do such a company.
Search optimization for the service of the electric business, technology-driven
The title of the article is "Search optimization", not "search engine optimization", because there are still a class of companies. Their clients are independent electrical and demand platform for new electric, most of the advantages of the site is the traditional supply chain, logistics, but for the search of this piece really is OK.
Once there is a well-known electrical business site, the product name of the fuzzy matching did not do a good job, causing me to find a long time did not find products, in fact, the product is there. How important is the search? There is a website of some electric dealer data, more than half of the users are directly using the search box, these users usually have a clear intention to purchase, how to provide them with the appropriate search results, is the need for professional skills.
Search is not an easy thing, especially the need for time accumulation, this thing is not the slightest careless. So there are a number of third-party service providers, using their own search algorithm, the advantages of the model, to the independent electric power, platform, the electricity provider services, the industry I know to do similar things in the company already has four or five, and also live well. Electric Business website is not to use, usually with their own technology to combine, in order to eat well, later more rely on value-added services and algorithm improvements.
Why do you write this article? The traditional chain of reliance on GM's search for profit has matured, and the other is too ripe. and the electric business and money more near, each input and output are easier to calculate clearly, so the search related business, it must be the future trend, regardless of business, platform or committed to do a third party entrepreneurs, are promising.