Electric business platform should unite brand merchants to guide consumers to use reference products correctly

With the rapid development of http://www.aliyun.com/zixun/aggregation/5739.html > Internet Technology, e-commerce permeates various industries. At the same time, the electric business has brought great influence to the development of each industry. Ginseng as a kind of nourishing jiapin, gradually through the electric business platform widely into people's vision, and in the electric business platform set off a sales boom. Thus, the demand for ginseng products is increasing.

Many consumers are keen on the nourishing effect of ginseng products, but can not fully achieve the correct healthy use of ginseng products. Many people mistakenly believe that ginseng and American ginseng are not much different. In fact, people participate in Panax quinquefolium electrons are different species, are rare medicinal herbs, both in the active ingredient and Chinese medicine is a little different, its pharmacological effects are not the same. People with Yang deficiency eat ginseng, and the people should eat American ginseng. Because of the lack of understanding of ginseng products, which led to a significant reduction in the efficacy of ginseng products. The consumer has misjudged the quality of the ginseng products provided by the merchant, and has lost trust in the Electronic Business platform and brand of the ginseng products purchased. Therefore, the author thinks, the Ginseng product brand enterprise and the ginseng electric business sale platform should unite together, lead consumer healthy use ginseng product.

One, the ginseng opens the food era big Curtain, the consumer falls into a high degree

March 2012, according to the People's Republic of China Food Safety Act and the new resources of food management measures, ginseng (5 years and 5 years of artificial cultivation of ginseng) is approved as new resources food. And ginseng is known as the King of Paraquat, its reputation, health value, high-end attributes and the commercial potential of the mystery, far higher than the previous category.

To enter the food field of ginseng, is the traditional medicine and health care products of the small market for a comprehensive upgrade and expansion of the market space will be greatly improved. As one of the ingredients, ginseng can enter beverage, tea, liquor, soup and other food market areas, conservatively estimated market capacity of more than 500 billion. Therefore, there will be more and more consumers, can be more convenient and quick to enjoy ginseng as food brought about by the health and delicious. The consumer's devotion to ginseng products will increase day by day, and also aggravate the phenomenon of unreasonable edible of ginseng products.

Ii. the necessity of guiding consumers to use ginseng products correctly and healthily

In the great environmental era of ginseng products, most consumers are not fully aware of the efficacy and use methods of ginseng products, which leads to the effect of ginseng products can not be fully reflected. The world famous Organic ginseng brand "Add one" Enterprise leader Introduction Way: "Ginseng a medicine, the price is expensive, it is the advanced tonic that people quite like to take." Used properly, it can play a role in saving lives, strong body, anti-aging effect. However, improper or abusive use is counterproductive. We are in the production of ginseng products in the market to promote the effectiveness of products, is fully in line with the efficacy of the product itself, however, many consumers after the purchase, because of the lack of knowledge of ginseng, improper use of the effect of a significant reduction or no effect, so that our products have doubts, this is a fairly awkward situation. ”

As people's demand for ginseng products is increasing, the sales of electronic merchants ' products platform are becoming more and more popular. As an electric business platform, Consumer trust is the basis for the survival of the electric business platform. Therefore, I think, want to do a good job of ginseng products, the Electronic Business platform, correct guide consumers to use ginseng products is very necessary. It is understood that many of the ground-nourishing products, such as stores, such as the China Resources Hall has been carried out to guide consumers to eat the right nourishing products, shelves card and other materials focused on the efficacy of various types of nourishing products, applicable to the crowd, eating methods, taboos and other knowledge.

Third, jointly guide consumers to correct use of ginseng products, so that ginseng electric platform to obtain more trust

There are more than 150 hectares of natural ginseng forest with an average elevation of more than 1000 meters as the organic industrial park--"Add one" ginseng brand business owner said: "In the use of ginseng products, consumers need to pay attention: ginseng to eat too much will be angry; the number and type of ginseng taken in spring and winter need to be different , children with weak physical growth can also eat ginseng, but the need to strictly control the dosage, and children under 14 years old, pregnant women are not to take, young people to participate in the elderly there is a difference, the young people eat ginseng is to more vigorous physical strength, the elderly mainly for the treatment of the main tonic supplemented; Yang people with cold hands and other symptoms of ginseng Yin deficiency, such as having hands and feet heart fever, throat hair and other symptoms of eating ginseng, and so on. ”

At present, Taobao Mall, Jingdong Mall, Shun Fung optimization, suning easy to buy, 1th stores, such as well-known electric platform, are also with "plus one" to carry out strategic cooperation, and jointly promote the application of ginseng products and precautions. In this, call for more ginseng products brand manufacturers in the product packaging and publicity, should pay attention to the embodiment of the use of products, electric sales platform should also be more detailed on the platform to reflect how the correct health use. The author thinks, only lets the consumer form the correct healthy usage habit, can the ginseng product value maximization realizes, also can let the ginseng brand and the electric business platform obtain the consumer more trust.

Ginseng, the "King of Paraquat", has long been hailed as a "high-end myth" in the gift market. Ginseng and the birth of high value-added and new resources of food to complement each other, it is bound to create a new high-end gift market value model. Therefore, in the future of the ginseng product market, there will be more consumers to choose ginseng products. Electric business platform and ginseng product brand, more should realize universal ginseng use knowledge popularization.

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