Electric business platform small household electrical appliances have launched "Extended warranty service" products

Absrtact: According to statistics, China's small household electrical appliances market size of about 350 billion yuan, and annual growth rate of 30%, small household electrical appliances has become a decline in recent years, the home appliance market a new profit point. Hundreds of yuan of soy milk machine, bread machine and so on small household electrical products to residents

According to statistics, China's small household electrical appliances market size of about 350 billion yuan, and the annual rate of 30% growth, small household electrical appliances has become a decline in recent years, the home appliance market a new profit point. Hundreds of yuan of soy milk machine, bread machine and so on small household electrical appliances products to the residents of life bring a lot of fun and convenient. However, in the current lack of industry standards, after-sales service is not perfect, once the small household appliances failure, the residents face a dilemma: Lost Pity, repair and trouble, repair prices and novices. However, this market gap has been in the past two years the surging electricity business platform of looting, some of the electric business platform in the sale of various small household electrical appliances at the same time have launched a variety of "extended warranty services" products. Can these "extended insurance services" really solve the problem of post-sale blank in small household electrical appliances? To consumers, which service products is the most convenient way to solve it?

Same 9 Bucks, 9 Jingdong only Pau Sunin only for new

As a local electric business upstart, Jingdong Mall recently launched a new service: 500 yuan below can be extended insurance products plus 9.9 Yuan to enjoy another year of service. BEIJING-east of the extension of insurance services than the traditional stores of the product relatively cheap, and according to the reporter learned that suning recently launched "999 yuan below a year to replace the small household electrical appliances", consumers also need to spend 9.9 yuan can enjoy a year free new machine services.

Suning related officials to reporters, from September 18 to October 7, consumers can be 9.9 yuan low-cost participation in new activities. The person in charge of the company: "During the activities, where in our purchase of the new machine or within one year in our purchase of the machine." As long as the price is below 999 yuan to participate in the event. ”

The cat has a small household appliance.

Reporter Log on the day of the Cat Mall official website, the importation of "soya-bean milk machine" found that the price of each merchant's insurance is higher. Take the nine-yang soya-bean milk machine at a price of 199 yuan For example, the cost of a year is 38 yuan, equivalent to 20% of the price of a commodity. And in the days of the cat does not have a unified service, all businesses are responsible for their own, the quality of service is unknown.

Senior industry: The third party to cooperate with the insurance products are not reliable

In the home appliance repair industry for more than 10 years, Mr. Li told reporters that most of the current market of small household electrical appliances extended insurance products are by the Seller and third party cooperation, which also led to many consumers in the extension period to enjoy the root cause of service. Sellers in the sale of small appliances are often only responsible for marketing extension services, products out of the problem is pushed to the maintenance side, and the maintenance side and sales platform is only a cooperative relationship between the quality of service and efficiency is difficult to guarantee.

Master Li's point of view in the public Mr. Zhang has been fully verified, the public Mr. Zhang to reporters, a few days ago when he bought a mobile phone to spend 55 yuan for the mobile phone service, after the phone problem he immediately to the store repair. Do not want to be transferred to Third-party insurers, mobile phone at the insurer designated repair point for two months also did not reply. In this way, Mr. Zhang was buck by the store, the insurance business, the maintenance point tripartite. Mr Zhang complained that there was no door to the truth that "the purchase of insurance is a crime of buying money".

In the face of many electric dealers scramble for small household electrical appliances after the blank market, Master Li said, in many platforms, Suning's advantages are more obvious. Master Li, as early as in the physical store era, Su Ning has tried to extend the warranty service promotion work, in the maintenance of the extension of the experience must be more adequate. Plus Suning's many stores, so the warranty is also more convenient. Once the problem occurs in the extended period, consumers only need to send the nearest to Suning chain of any store, you can enter the warranty process. And for Suning this launch of small household electrical appliances replacement services, Master Li applauded: "This than the market all the products are more convenient and efficient!"