Electric business platform to do the traditional wholesale "charter public"

Taobao 11 record fixed in 35 billion, the trend of online shopping has been irreversible, but Taobao, Beijing-east E-commerce platform is not exhaustive. In some traditional wholesale industry, whether the owner or supplier are accustomed to face-to-face trading and hands-on experience in the way of doing business, especially in order to win the quality of clothing, toy wholesale industry, many domestic and foreign operators have come from all over the country from all directions to Guangdong Wholesale. Recently, E-commerce began to these traditional industries to launch an offensive, to the clothing, toys and other industries shippers together into the power of the electric business.

Wholesale industry "B2B2C" mode of business-to-business and B2B2C are e-commerce in the shopping business model. Business-to-business represents the docking of commodity suppliers to the E-commerce platform. In B2B2C, the first B is a commodity supplier; the second b is the electric business enterprise, it is the bridge between the supplier and the consumer, and C represents the consumer. Taobao, Tencent, Beijing-east and other large electric dealers have established a close relationship with individual consumers. For the new electricity business, the C into shop shopkeepers, small self-employed, will be new sales ideas into the traditional sellers, will be a superior breakthrough point.

"Shop Together" network is the first to set foot in the electric dealer wholesale platform of one of the sites, the site from the establishment of a subdivision of positioning-mainly for Taobao/Ali sellers do clothing wholesale, the purpose of this is to reduce the wholesale merchant's circulation costs and links, help shop owners to reduce operating costs. 2008 began operating shop in the interview Miss Pan said, she experienced from the initial to "13 Line wholesale Market" purchase, to the online direct purchase of a single factory changes. Miss Pan thinks the emergence of such a platform solves her core problem: "More than 20-year-old girls do not like to quarrel with the bargain, and I do not buy a small amount of the net shopkeeper is also difficult to directly into the production of goods, such a platform to help me save time costs, but also convenient for the rules of the goods. ”

Standardization of "Network wholesale market"

Recently, the clothing network for the site to enter the clothing store held a "stock festival", this is already the second stock festival for shopkeepers, according to Rongchangwei, president of the network, the stock festival is scheduled for December 4 December 20, because every New Year's Day, Christmas is the traditional clothing sales season, Retailers such as clothing stores before the preparation of the work is very important, but because 90% of the mainland clothing stores from Guangzhou, such as the coastal wholesale market distance, so the preparation of work is very difficult, clothing networking to create such a holiday, is to solve the clothing shop this problem.

Like many traditional industries, garment wholesalers are accustomed to face-to-face bargaining. In Guangzhou, 13 and the railway station near the large number of large-scale clothing wholesale market survey found that the use of the Internet for wholesale sales of stall owners are not many, how to let this group of people change the concept of it? The internet uses a free commission approach to lure shopkeepers into the field, and then further lock the group down through a series of rewards, gathering popularity from the top down.

In view of the differences in Internet knowledge, clothing networking also prepared a different level of shop management tutorials, whether it is holding a try mentality of the junior store, or already very skilled senior store, can be through different levels of guidance to support sales.

Rongchangwei predicts that this stock festival will be able to achieve a 1 billion turnover, although this figure and 35 billion have a big gap, but Taobao each platform has nearly 1 million sellers, and clothing networking on the business of about 10,000, on average, "network shop are = 1 billion/10,000 ≈ 100,000/shop" will be a victory "double a shop are = 35 billion/ 1 million = 35,000/shop ".

Large Data Support "Network wholesale market" development last week in Pazhou exhibition held in the fifth session of Guangzhou International pregnancy and Baby supplies apparel exhibition, businessmen found a new bright spot, and the past four different, participate in the exhibition of more than 400 are integrated in the mother and child online site display, All the contents of the exhibition are also broadcast on the online exhibition platform. According to the organizers of the relevant leaders, although the current public beta platform is not complete sales model to show sellers, but the large data support network platform has a prototype, which will give you good sales confidence.

Guangdong new Joint Exhibition Services Co., Ltd. and Tencent in August has reached a cooperative intention, Tencent, South China sales director Chen Shihong that Tencent's large media platform, large and accurate user data and a number of excellent products, will be new in the social media marketing to provide strong support.

This is a cross-border collaboration between an internet company and a traditional exhibition activity company. The exhibition side needs big data support from internet companies to get businesses in, and internet companies also need physical merchants to enter and integrate resources upstream. It can be expected that more similar collaborations will emerge in the future. The brand analyst sums up the four irreplaceable advantages that large data support brings to the sales side: 1. Multi-channel to attract the target population, to ensure the maximum flow of target customers; 2. Based on the deep mining of massive user data and the segmentation of intelligent Analysis system to the crowd, precision marketing locks Target customers, reduces marketing cost and maximizes investment return; 3. actively promote and help To help exhibitors build socialization from the media, carry out social marketing, use social media relationship chain, realize the maximization of brand communication benefit; 4. The Professional Network marketing team and professional exhibition operations team integration, focus on content construction, activity planning, promotional and extension services, to ensure that the online exhibition under the maximum effect.

(Responsible editor: Lu Guang)