Electric Business Push Network special paragraph to avoid line under the mutual Bo

Changjiang Business Newspaper News (reporter Changyan intern 袁婧) accustomed to look at products online, than the price, and then to buy online consumers, in the future, only remember the model may not be found in the online mall, but also detailed comparison of product features and styles.

NET purchase price 10%

Physical shop reduced to "experience shop"

With the Beijing-East, Bowser network (micro-BO), Suning easy to buy (micro-bo) and other online mall, the rapid growth of many consumers to choose the same as the physical appliance stores have invoices, door-to-door online shopping mall to buy big-ticket items. "Now the entity store bullish, and then go to the online mall to buy, generally cheaper than 200 yuan." "Consumers talk about shopping classics, the general net purchase price than the physical stores 10%-15% cheaper."

For consumers of the most sensitive price issues, Bowser shopping network related to 618.html "> Director said, Home appliances and 3chttp://www.aliyun.com/zixun/aggregation/13084.html" > Digital products than local stores average price of less than 10%, to a family unit for example, the purchase of a full set of home appliances in 30,000 yuan, at least can save more than 3,000 yuan.

When online shopping malls and physical stores to sell the same products, the entity shop face into the "experience shop", that is, consumers to experience the real machine, and then to the online purchase. The owner of the manufacturer said that the line of the online conflict does make them feel very embarrassed.

Special payment for electric business Push network

Avoid line under the "PK"

In order to avoid line under the "PK", previously in the physical appliance stores in the popular "exclusive" mode, is being used online mall, the Network "special section" Log on to the online mall.

Yesterday, Mr. Zhang in the shopping center of soy milk machine model, and then to the online mall than the price, but the relevant web page from head to tail, with the brand of dozens of models of soya-bean milk machine, is not their own in the mall to see that section. In the detailed comparison of features and styles only found that the line under the model is different, but the style is basically the same, only a small difference, but the price is nearly 200 yuan difference.

"Online shopping ' special ' mode, not only allows the appliance business to open up the online market, but also do not fear because of low prices on the Internet to offset the traditional channels of sales." Home appliances analysts said that today, many home appliances giants not only do physical stores, but also in the development of the online market, in order to avoid online under the "Mutual Bo", many home appliances manufacturers began to develop some products only for the Internet.