Electric Business ramble: can handle borrow "Beijing" again?

As early as August 2010, the author and colleagues have done a period of "buy the Road" special report to study group buying industry, and interviewed at that time group buy Pioneer F Group, 58 Regiment, the United States Regiment, etc., has been fortunate to become the group buying industry from the beginning to the development of the witness. Looking back on the past only found that the group purchase in 2 years to go through the rest of the industry 5 years, or even 10 years of time, from the rapid rise, fast expansion to the Hundred Regiment war, and now the million group withered and industry trough, only 2 years.

In the development of group buying industry not long, it is doomed to have some existing or disappeared names worth remembering. The first thought of the author is the handle net. "Buy on the handle, so decided." "Although a part of the common people from the Chinese can be familiar with the star GE and understand the handle net, but as the industry, those group buying industry http://www.aliyun.com/zixun/aggregation/29922.html" > TOP10 's website has always been the focus of the industry, and there are handles.

The development process of handle NET can be regarded as the epitome of the whole Chinese group buying industry almost. On the one hand, its ultra conventional, ultra-high speed development speed represents the development speed of China group buying industry, "suddenly, like the spring breeze, thousand tree million pear blossom, as if overnight, China has emerged countless group purchase sites, handle network in the development has also experienced financing, expansion and seek to go public, climbed to the Chinese group purchase site ranked first, The number of financing is ranked first, IPO process ranked first position. On the other hand, the Chinese group buying industry has been plagued by the quality crisis and the overdue refund crisis, and the handle network has experienced the setback of the IPO.

Fortunately, after 2 years of "roller coaster" type development, group buying industry has eliminated a large number of the following, imitation and not competitive group buying site, the entire industry is gradually entering the health status. For handle nets, but also in the judgment of foreign capital environment in case of decisive abandon IPO, and turn to repair "internal strength." This internal strength should include: fine operation, strengthen hematopoiesis function to keep profit, innovate the form of group purchase, cooperate with electric business platform such as Jing Dong and so on.

There is no doubt that the handle network and Beijing-east cooperation is very lethal. Image of the metaphor, which is like the electronic commerce Forest A tiger, a leopard to fit. Jing-dong is the tiger, the King of Beasts, it in the field of electronic mall rare rivals, suppressed Suning, day cat, and handle nets is leopard, rapid development, strong momentum, in the field of group buying stability TOP10 status and influence.

Jing Dong to continue to do big and strong, can only be "broad alliance", the current Jingdong group buy channel, including the handle network in several Chinese TOP10 group purchase site, handle nets need to innovate, also need to rely on external resources, now handles the net is already the largest partner of Jingdong, complete platform docking.

For the "Tiger Leopard fit" effect is not yet a good conclusion, but the combination of strength and speed, natural incomparable powerful. However, the author of the handle network hold a favorable attitude. First, although there are ready-made user groups, but Jingdong's own business is not outstanding, the introduction of handle nets such a professional group of buyers is tantamount to a powerful force; second, the handle network has been close to profitability, and jingdong such business cooperation is equivalent to an increase of a nutritional supply window, can further improve their own strength and profitability. 10,000 step back, in the internet to talk about open today, handle network to maintain a more open attitude of cooperation, it is always true.

Finally, I also hope that we have more tolerance and support to group buying industry and group buying website. After all, the industry only developed for 2 years. From the history of the Internet, portals, search, instant Messaging have been developed for 10 years, the 2 years of group buying is at best their primary stage. This is like a toddler, we only have more love for him, help and encouragement, in order to make group buying industry more healthy and long-term growth and development.

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