Electric business self-built logistics is confronted with four difficult problems and high risk of capital investment

All along, logistics is a matter of great concern to the electrical business. Some time ago, Jingdong Mall and http://www.aliyun.com/zixun/aggregation/31986.html "> Shentong Express Break, immediately broke the former has begun to build a logistics system, is expected to launch at the end of Another electric dealer is also the source of the desire to create a dedicated logistics system.

Media reports said that the electrical business enterprises to build their own logistics is imperative. Relevant data also shows that Jingdong Mall 2011 revenue of 21.2 billion yuan, gross profit margin of 5.5%, but the distribution cost of up to 6.6%. Dangdang 2011 Fourth quarter revenue of 1.232 billion yuan, gross margin of 128.9 million yuan, gross profit margin of 10.5%, but warehousing and freight costs up to 155.4 million yuan, accounting for the quarter of the total revenue of 12.6%. High logistics warehousing costs, coupled with the inability to guarantee the quality of distribution services, become the largest electric business enterprise short board, but also is the electrical business has to build a logistics system of the key reasons.

However, in the eyes of industry veterans, the electricity market looks like "the logistics of the World", Jingdong, homologous Kang Mall are also in order to create their own dedicated logistics system and efforts, electric business enterprises to build their own exclusive logistics looks very necessary, but the logistics faced by the four key issues, but it is worth the attention of the electric business enterprises.

First, the early investment of large funds difficult to control

"The construction of logistics system is a systematic project, which is not accomplished in a single step, and only fixed cost investment is very huge, such as trunk logistics need to put in vehicles, equipment, personnel, transshipment Center also need to invest a large amount of fixed assets." "According to the well-known food and electricity business website homologous Kang Mall," said the official surnamed Wu, mall this plan to build a dedicated independent courier company, but through a lot of trade-offs, upfront investment is very large, difficult to control the fund, the company hopes to join the investment in the way, holding a courier company, to achieve the purpose of logistics.

Second, the volume of business can maintain independent logistics normal operation

According to the electrical business experts said, the electrical business since the establishment of the logistics system, once the operation is facing the problem of business volume, if the volume of business does not go, its huge day-to-day costs will become a huge burden on the electricity business.

Third, the shortage of logistics personnel

As we all know, most of the merchandise today, the storage, delivery, transfer needs a large number of logistics courier personnel, the fact is that the logistics talent is uneven, seriously affecting the electrical business of logistics services, so the shortage of logistics personnel to become a lot of desire to build the logistics of the electrical business enterprises in front of a

IV, logistics services need refinement

With the increasing competition in the electric market, logistics and other after-sales service has undoubtedly become an important aspect of attracting consumers. And from the current situation of express industry, the vast majority is still in the extensive management stage, once the electric business enterprises to build independent logistics, logistics services naturally need to change the Express company exists extensive operation, towards the refinement of logistics services development.

A senior personage in the domestic industry said that Beijing-east, homologous Kang Mall and other electric enterprises, although already in the beginning or have this intention, since the establishment of independent logistics, but have to face the above four key issues, it is no exaggeration to say that the electrical business self-built logistics, to go the road is still very long, during the period will also encounter a lot of unexpected problems.