Electric business self-built logistics model is blind to cross the boundary as alliances

In recent years, to Beijing-east, Alibaba, Suning and other giants as representatives of the electric business enterprises flocked to build logistics. But now, where the customer's logistics enterprises such as the wind Tatsu has stopped the pace of expansion, a large layoffs to withdraw points. Dangdang Guoqing recently also announced that even if the current Dangdang logistics expenditure has exceeded the gross profit, but also determined not to build express company.

From the outset was given to reduce the electrical business development and logistics development gap, enhance the service experience, such as electrical business logistics industry, in the electric business industry under the harsh environment of the whole encounter cold. At present, there are still many problems in the construction of logistics. In the future, the electric business enterprise only based on the actual search for a comprehensive and diversified logistics services, the enterprise is the basis and development of the right path.

From a stampede to a cold spell

In recent years, major electric power companies in China have invested heavily in Cross-border logistics. Suning has 6 years ago began to layout the national Logistics Base construction, there are 8 self-built logistics into use, 18 in the construction, is expected to complete in 2015, 60 self-built Logistics Base, is expected to invest in capital of 10 billion yuan. 2011 Alibaba announced that in the next 3 years will be with partners in the warehousing network investment 20 billion-30 billion, for the development of logistics systems, the group and partners jointly raise the amount of more than 100 billion yuan. September 2011, just financing 1.5 billion dollar Jingdong Mall CEO Liu announced in Chengdu, the next 3 years will invest 10 billion yuan for logistics construction. In addition, in the next 5 years, investment 20 billion to 30 billion yuan in Beijing, Shanghai, Guangzhou, Chengdu, four cities self-built logistics.

And before the electricity business enterprises flocked to build logistics is different, now more and more enterprises in the slow pace. Only the person in charge of the goods meeting said recently that the company will take a very cautious attitude in its own distribution, because of its early investment and high risk. Recently, every customer's logistics enterprises such as wind tatsu forced layoffs to reduce the size of logistics enterprises. Dangdang CEO Guoqing also said, would rather spend a lot of money on the third party logistics, also do not build logistics. It is also understood that the U.S. retail giant Wal-Mart has invested heavily in its own logistics companies to meet their own distribution, but after the completion of the business volume can not meet the needs of their own operation, and it is difficult to receive other companies business, and eventually had to sell the logistics enterprises to become a third-party logistics.

Although Jingdong Mall, Alibaba is also active in the construction of logistics, but the electrical business logistics industry encounters a cold spell is an indisputable fact, this has to trigger the electricity quotient of Cross-border logistics thinking.

Self-built logistics has a mission

From the positive to the cautious, from expansion to abolition, the electrical business Logistics industry Huangrugeshi. However, we can not simply negate the choice of electric business enterprises, because, the domestic electrical business logistics from the outset was entrusted with an important mission.

First of all, to narrow the gap between the electricity business and the logistics industry is the original intention of the electrical business logistics. In recent years, the rapid development of domestic electrical business, and logistics is far from the same, resulting in poor logistics services, which gave the electrical business development Logistics put forward an urgent demand.

Secondly, as an important means to enhance the service of electric business, the electric business logistics has played a great role. Express Logistics is the "last kilometer" in the process of user net purchase, which is an important part of the service quality of the electric business enterprise, and it is the important factor to decide the development of e-commerce industry. But at present, the domestic express industry management and service levels are uneven, can not meet the rapid development of e-commerce requirements for logistics services. So, Jingdong Mall and other electrical business website began to build a logistics system. If the establishment of their own logistics system, strengthen management, not only will reduce costs, not to be subject to third parties, so that their speed of delivery, delivery to the time are guaranteed, greatly enhance competitiveness.

In addition, as a competitive strategic strategy, the electrical business logistics is expected to overcome the opponent's expectations. Electric business enterprises in the price war inextricably, began to put the chips on the service experience, and express speed and range is the power of the most important, and the third party logistics in the speed, quality and so difficult to meet the competition between the electric quotient and the needs of differentiation. From this, in addition to the price of blood, whether the logistics also become the difference between the competition of the electric business gimmick, a little bit of a certain size of the electric quotient, whether integrated or vertical to the business, have begun large-scale self-built logistics.

In addition, many electric enterprises have entered the express industry, insiders believe that one of the important reasons for the express industry has been a huge development prospects of the temptation.

Development based on reality is the right path

In the long run, the cost of self-built warehousing and logistics may not always be higher than the Third-party Express Company, after all, after the completion of its own logistics system, this part of the expenditure becomes fixed assets, the marginal cost will gradually reduce. And the electric business oneself control is called "net buys the last kilometer" the logistics link, also helps to enhance the user Word-of-mouth, this itself is a win good.

However, we must see that the electrical business of the logistics in the distribution system, Logistics Base construction, transportation management and so on need to invest a lot of money. And the current state of life of the electric dealer is not good, the development model of the sleepy, the profit is difficult to wait for the development of the electric business, the electric trader keeps playing the price war to make it fall into the mire of development. Therefore, in the face of operating their own not good at the logistics industry, electric business enterprises need to be cautious, should not blindly follow suit, according to their own development situation to make a choice.

First of all, it is necessary to change the concept of the electrical business to build the logistics, in order to conform to the trend of socialization. The idea and practice of the electric business giant cat is worth thinking about. "I firmly believe that with the development and growth of E-commerce platform, it will certainly go to the road of social division of business," said Zhang Yong, the president of the cat. "May 28, in the first China (Beijing) International Service Trade Fair, the day Cat Mall and Fung, EMS and other 9 national first-line Express Company signed a strategic cooperation agreement, pledged to jointly promote the electrical business logistics services in a comprehensive upgrade.

Secondly, the self-built logistics needs to be personalized service-oriented, targeted. The advantage of the Internet is the long tail effect, and the logistics industry is the opposite. Therefore, the electric business enterprise Self-built Logistics, especially in the three or four-line city Self-built Logistics, is tantamount to abandoning the internet long tail effect of the advantages. In fact, in the first-tier city has its own logistics, to ensure the quality of customer shopping experience, has been enough. Other areas, to a more professional third-party logistics, fully feasible.

In addition, in the future industry breakdown background, the industry may appear more alliances. There is news that every guest CEO aged and Suning easy to buy team negotiations, the two sides will be in logistics, marketing and other aspects to seek cooperation.

In fact, whether it is self-built logistics or with Third-party logistics companies to build a stable and reliable service channels is the basic conditions, the overall improvement of service quality is the fundamental requirement to provide the best user experience is the ultimate goal. Therefore, in the process of developing the logistics service, the electric business enterprises should be based on the actual enterprise, to build a stable and reliable service channels, improve service quality and provide a good user experience as the basis for exploring a comprehensive and diversified logistics services, so as to get rid of the blind development of the trap of self-construction logistics, promote e-commerce more stable and healthier development.