Electric Business shopping Platform collective Transformation Fold 800

To beautiful said, Mushroom Street, pocket shopping as the representative of the Platform, the rise of Taobao's exclusive flow entrance impact, placate, http://www.aliyun.com/zixun/aggregation/7554.html "> Alibaba Group chooses to completely ban outside chain. In this context, shopping guide platform has to seek transformation, the most representative is the beauty of the said and fold 800.

In the shopping guide platform prosperity, beauty and mushroom Street can be imported every day like Taobao 3.005 billion independent visitors (Unique Visitor abbreviation UV), conversion rate of up to 10% (Taobao 3%), touched by the Taobao "cheese." Taobao after the ban, the rapid reduction of Taobao Commission, electric business shopping platform to choose a rapid transformation, such as the establishment of the advertising system and shopping platform, folding 800 is the choice of alternative special sale.

If the simple imitation of the beauty of the road of transformation, such a place of the customer unit price obviously can not support the profit space of the platform, folding 800 must be based on their own brand penetration ability to make a fuss, "low price" for the attraction and then from the next brand penetration. But the problem is: one, because the market overall brand premium is relatively low, so the overall commodity prices lower while the margin will be lower, which requires a sufficient number of users. Second, the brand from the bottom up, so the future will certainly and only in the third category will have a fierce competition, and this is exactly the overall number of users and gross margin evaluation of the most valuable interval.

It is gratifying that the current entry of the "fold 800" brand increasingly, and gradually to the "seven Wolves" and other third-tier brands, as well as "Zara" and other second-tier brand infiltration, not only to stand in the low end of the white card.