Electric Business Shopping website of the winter?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Due to the impact of Taobao policy adjustment, in China, the most representative of the Electric Business shopping guide site Beautiful said, Mushroom Street recent days are not easy. Taobao's message from the last few months has been so unsettling for these electric-shopping websites. Taobao to the Electric Business Shopping Guide website wary of strengthening, from beautiful said and mushroom street growth curve rose rapidly.

According to the industry's reliable news, this May, Alibaba founder Jack Ma in the internal meeting issued a guide to the electric business, rebate of some of the principles of the site: first, do not support the upstream shopping site to continue to make big, Ali's flow should be the entrance of the grassland rather than forest; second, the industrial chain can and different industry cooperation, as far as possible not with the trade; Third, do not support the rebate type of website. Although not confirmed by Alibaba, but clearly not groundless. Taobao Merchants Business Ministry of Social Power Li also said, Taobao hope upstream there are 10,000 mushroom street, that is, do not want a small number of sites bigger.

The Electronic Business Shopping Guide website income excessively relies on Taobao, is the Chinese electricity merchant's market pattern result. When Taobao is open minded, this is not a serious problem, and once Taobao tends to close, even if the limit of the closed, it will inevitably ripple attached to its "parasitic body." Taobao crackdown on the electricity business shopping site at the same time, we should be how to let the brand more Dahua, so that the site in addition to Taobao revenue, whether they can establish their own site as the owner of a set of profit model? Let both the coming winter become warmer!

Site Search, keyword ranking

can provide businesses similar to Baidu's bidding rankings, such as search clothing, beauty products. Sort by price. Another can also develop similar web site Navigation website Auction Advertising system, businesses can according to their own business card, in the site to buy the corresponding position of advertising, such as the most popular beauty rankings and so on. These are directly to the business to bring profits. If you can do this, I believe these income will not be more than the difference between the shopping site.

Establish Brand Area

Can be for the needs of businesses to create a special page, similar to Taobao shop. So for users, can more directly understand the merchant. Businesses can also provide users with quality products. can also be associated with the business recommendation of the relevant brand products. For example, buy clothes merchants can recommend in the brand area users favorite trousers, shoes brand. Businesses and businesses, businesses and platforms can achieve a win-win situation.

Social sharing, interest analysis and content screening

Content for the king, the Electronic Business navigation site is no exception. In addition to the good product content to the user screening, continue to strengthen the user's social sharing, interest analysis to strengthen the retention of users. To consolidate their brand in the eyes of the user. Let users every time to the site can be different from the direct on the power of the site's fun. So that they can really pick their favorite products here.

How to build your own moat, it's a long way to go

Beauty said, Mushroom Street on the one hand to deal with the crackdown Taobao, on the one hand, but also face huge marketing costs and non-Taobao income slowly increase the contradiction. How to realize the value of information at the same time, can get rid of the channel beyond the excessive reliance on Taobao and other e-commerce sites, building independent competitiveness is a future challenge.

Original articles such as reproduced, please indicate reproduced from the dolphin said: http://www.haitunshuo.com/