Electric Business Singles Day price war is also a "big hype"?

"11 11" Singles Day, the first by Taobao in 2009 launched the "Artificial shopping festival", has become the industry's most important "martial arts Congress." This year, only http://www.aliyun.com/zixun/aggregation/7946.html "> Day Cat Mall, an estimated 1 million people will be" double 11 "service." November 11 from 0 o'clock to 24 o'clock, millions of people are doomed to sleepless.

According to the Yangtze Daily reported that Taobao Mall, according to a cosmetics seller, for the challenge of "double 11", the merchants temporarily invited a number of lines boarding clothing, ready to tough.

50 percent 3 days, 0 yuan to buy a loss also want to make a yell

In the electric business industry, few people will be absent "11 11" big promotion.

According to China's E-commerce Research Center data show that in its survey of more than 400 electric companies, 317 of them said they will be in the "double 11" period to launch promotional activities, accounting for more than 80%.

The day cat, Jing Dong, when, Su Ning, Xun, Gome is this tournament competition the seed.

Similar to previous years, the cat known as "3 million items of activity 50 percent"; Jingdong in October on the launch of the "Desert Storm" promotion, and continued to "Double 11"; Yesterday, Dangdang CEO guoqing through micro-blog announced: "Double 11" day, 400,000 kinds of books, costumes 50 percent "; suning easy start three days three nights" Super 0 Yuan buy "plan" Xun hit "Three compensate" slogan: Pay, slow on compensation, false on the compensation, Gome is committed to "guarantee the lowest price:."

According to the China Electronic Commerce Research Center survey, this year "11 11" in the promotional activities of the way, "packet Mail" to 76.3% of the top of the list, the full reduction, buy share ratio of 55.1%, 43.7%; And straight accounted for only 33.5%.

Is it another promotional "big hype"?

The distance from the last "8 15" Electricity price war only 3 months, many consumers have not from the "gimmick more than the essence" of the shadow to come out. At that time, Jing-dong, suning in the price of killing, but the goods are frequently emergency, Beijing east to 29.63% of the shortage rate of high ranking, Su Ning's achievement is 11.12%; Jingdong also was exposed, there is a price increase before the cheating behavior.

Since then, the NDRC to investigate, and the "false propaganda" as the basis, issued a ticket; Insiders told reporters that this year, the Beijing Development and Reform Commission has been known to local electricity dealers, not to use the word "the lowest in the whole net."

The "11 11", the electric companies have sacrificed "the newly", to demonstrate sincerity. Taobao announced this year, "double 11" shopping carnival price rules, clearly define the base price of commodity discounts, must be its offline counter prices, following the price of the price tag, or the price Bureau and other national statutory bodies approved prices; for goods that do not have the above two price information, Its discounted base price is the lowest price for the period from September 1, 2012 to November 10. Once found that there is a discount on the price of the business, will be cleared out of the "double 11" shopping carnival official activities, but also to the merchant deduction penalty.

Alibaba Group Vice President Liu Zhenfei introduced, from August onwards, Ali technical team began to conduct exercises and simulations. "Three years ago we can handle orders in 3 million to 5 million, this year" 11 11 "We are prepared on the scale of 100 million pens, one day produce 100 million parcels. ”

Jing Dong is very self-confident, its public relations department said, Jingdong has been to the system has been a lot of optimization, increase the server, so for the "double 11" big boost just need to add a few hands on it.

But "Double 11" is far from a single link project, but to the overall e-commerce comprehensive ability, including trading systems, logistics Express, online payment, after-sales service and so on will undergo a lot of tests. Liu Zhenfei said: "I am most worried about the chain of the place is net silver, this year, pay access to the pressure is very high, I worry about the day of Singles Day Chinese banks network Silver Gateway unbearable." ”

(Securities Times News Center)