Electric business Unstoppable traditional retailing industry "life hangs in line"

Http://www.aliyun.com/zixun/aggregation/79250.html "> Newspaper reporter Zhang Yi-jin report

Recently, Topaz found itself shopping malls more and less times, do not know since when, online shopping became her compulsory course. Large to electrical products, small to daily necessities, can be described as basic necessities, almost all online.

"Click the mouse lightly, the goods automatic door-to-door, convenient, fast." Although it is unavoidable to return a replacement and other issues, but compared to expensive and time-consuming shopping malls, still very cost-effective. "Topaz, the petty bourgeoisie who lives in China's first-tier city, said to the Chinese news reporter."

As more and more people are joining the net-shopping group like Topaz, the turnover of E-commerce in China is expanding rapidly. The latest news from Alibaba shows that as of November 30, 2012, Taobao, cat turnover has exceeded 1 trillion yuan.

According to the 2011 retail sales of consumer goods data, 1 trillion of the turnover of Yunnan, Guizhou, Gansu, Xinjiang, Hainan, Ningxia and Qinghai 7 provinces of the total retail sales of consumer goods, ranked in Guangdong, Shandong, Jiangsu and Zhejiang 4 Provinces, ranked 5th, and occupy the national consumer goods nearly 5% of total retail sales.

and 9 years ago, Taobao just started. In the 10, the size of the net-purchase transaction, which grew 50,000 times times, was like a microcosm, showing the expansion of the entire electricity business. And this is recognized. Recently, the Dcci Internet Data Center released the "China E-commerce Blue Book" forecast, next year China's net purchases will exceed 1.4 trillion yuan, accounting for the total social consumption will exceed 5%. By then, the boss of the retail industry will no longer be traditional retail, but e-commerce.

Qiping, an expert at the Chinese Academy of Social Sciences, has said that once the net buys up to 5% of the total retail sales of consumer goods, it will quickly cross the tipping point and appear to be the starting point for changing the pattern of China's retailing industry.

The Take-off of the net purchase, drive the express industry and the Internet and other industrial development at the same time, also in with its destruction Gula the potential to impact the development of other industries, of which the traditional retail industry loss is the most painful. Because online shopping can not generate the whole social consumption, but only to change the consumption channels, when the number of people on the Internet to buy more, to the physical shop to reduce the number of people.

The Blue Book on Chinese E-commerce predicts that in the next few years traditional retail sales will be virtually zero, and today's traditional retail giants are losing money in 3721.html ">2014 years."

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