&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Don't act, don't blow, don't panic, don't make a fuss ... A series of words that sounded similar to the "Fly Butterfly" began to fire quickly in the June. In fact, this is suning easy to buy, Jingdong Mall, Xun, when, Gome, Cat and many other shopping mall in June engaged in a big promotional campaign advertising language. From the surface of these "don't", it is all the business shopping mall, conflicting, the intention to reduce their prices to cater to consumers, so as to achieve the goal of seizing the market.
But in fact, behind it is far from so simple, after nearly two days of cat "double 11" big promotion, Jingdong Mall and Suning easy to buy the mouth on the fight and the joint, and so on, consumers have long for these shopping mall trick to see clearly. A lot of consumers are on this shopping mall out of the red June cold cool to, the customer mall's integrity has fallen to such a point ...
It's always going to return.
Compared to the traditional sales industry, the so-called Golden nine silver Ten peak season, the current June, November, etc. became the latest online shopping carnival holiday. Whether it is the cat's "double 11", or Jingdong Mall June store Celebration Month, or the chain reaction resulting from the price competition has let consumers experience a price baptism and inferior marketing means baptism.
Before this year, consumers on the day cat, Jingdong Mall, Suning and other large shopping mall trust is full. Whether it's a promotional event or a major promotion, there are countless consumer support-last year, the cat "Double 11" big sales of 13.2 billion yuan to witness the consumer's madness. However, after a large number of consumer returns, it is because a lot of seemingly low-cost goods are actually not low price, is the merchant to increase the price after the discount, and sales before the same, and even higher prices!
and the Jingdong Mall and Suning easy to buy last year's saliva battle is also impressive, both sides in the micro-blog big fight, there are a variety of "combat map" ... Wait until the promotion began, many consumers found themselves by Jingdong Mall and Suning easy to buy together rinse. Many want to put a single commodity is not the goods are more expensive than usual, this makes the human why? They jointly "deceived" a lot of unsuspecting consumers, making a full plate.
But this year has continued to play this trick, many consumers have been cold. As the saying goes, "from Beijing to Nanjing, buy not to sell the essence", the merchant will not be in vain to give up their most profits, there must be a lot of tricks--on coupons, in the fulfilment of gifts ... Many consumers have ignored these so-called big promotional activities, it is always come out of the mix.
Overdraft after trust, unable to fill
Take the big consumer shopping mall red June promotional activities, many consumers have complained. For example, "Jingdong price", "when you come to", "Suning easy to buy big promotion" ... Since the end of May, many consumer phones have been crammed with dozens of of these messages. Because many consumers have registered accounts on every consumer website, they have left their mobile numbers, and the latest promotional texts are being sent almost daily. Even a lot of consumers ' mailboxes have been blown up by these promotional messages, which is annoying.
Again, a consumer shopping mall in the million iphone 4 and ipad 2 sales only 1999 Yuan promotional activities, many consumers wait for a night but nothing. Some consumers said, "I really have no language, the sky has not yet cut prices." "In order to buy 1999 yuan of new licensed iphone 4, many consumers did not sleep a night, every 10 minutes to refresh the promotional page, but never wait until the agreed 1999 yuan of the iphone 4." In addition to these popular goods, many other goods, also do not engage in activities, and activities before the price is the same, and even beyond. Many netizens complain: "There is no cheap, playing advertising promotion or the same price, no difference."
In the face of the majority of consumers more and more rational consumption concept, the consumer mall is still walking in their own way, still think that as long as the "profit promotion" of the gold signs can sit to collect money-this is simply too take for granted. In fact, the development of online shopping to the present, many businesses still with ultra-low prices to attract people's attention, do not say that they did not do ultra-low prices, even if the ultra-low price, but there are still many defects did not fill. Many consumers have been looking for ultra-low-priced goods to become a diversified demand for services, quality, experience, and convenience. If the merchant does not understand this, it has been overdrawn the consumer's trust in it, and the end result is to ignore the various promotional activities. (Sci-fi galaxy/text)
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