Electric business war, focused on the eyes of netizens and the media

Jingdong Mall recently provoked the electric business war, focused on netizens and media attention. From its effect, this is a marketing show, the contention is that attention and network traffic is fully logical.

"Too much traffic." "When the securities Times reporter asked Suning appliance, a director responsible for the operation of the network, Suning easy to buy why frequent drop line, he replied.

This time by the Jingdong Mall CEO Liu set off the price war, the industry known as the Beijing-East war "US-Soviet", consumers expected to see a fight, the end result is the total win. The senior executives said that although he had not seen the specific figures, the 15th increase in sales was determined.

And another Xun Net founder, CEO Bu Guangzi said, the company's Baidu Index, representing sales growth, Xun Baidu index August 15 than 13th rose 152%.

If according to this calculation, suning easy to buy, Jingdong Mall, Gome Online mall sales growth will be far more than easy news, Liu Online, creating a large group of electricity sales.

In fact, Xun net Baidu index growth is relatively small, the warring parties Baidu Index has a leap in growth, of which suning easy to purchase users from 13th to 100,000 increase to 15th 1.38 million, Growth reached 12.8 times times, Jingdong Mall in the same period from 420,000 to 2.08 million, growth of 3.95 times times, and relatively late start of the Gome Online mall is the largest increase, from 27800 to 368,500, the increase of 12.26 times times.

This time the electrical appliance merchant receives the unprecedented attention, should thank Liu the strong marketing. August 13 late at night, when Suning appliances just announced to raise 8 billion yuan corporate debt, Liu in Micro Bo said, Jing Dong everyone electricity three years 0 gross margin, "to ensure that all of us electricity than gome, suning chain cheaper than at least 10%!" ”

14th, Suning first challenged, said to be lower than jingdong, if found higher than the BoE will immediately price adjustment, and the line on the same prices, and gome, although belatedly, but the most ruthless, "from August 15 9 o'clock, gome online mall price drop than Jingdong mall lower 5%, and from the beginning of this Friday, Gome more than 1700 stores will keep the line next price. ”

Plus Dangdang, millet mobile phone, 360 have to fight, a time of emotion was unprecedented mobilization, there are consumers 15th early in the morning to browse the website to find unprecedented cheap products. But consumers found that the home is just a casual talk, a Amoy network monitoring data reveals the truth of the price war: the net only 4.2% of the commodity price. Gome Electric organ network to reduce the proportion of goods reached 16.6%, and Jingdong Mall to reduce the proportion of large appliances only 6%.

But the consumer's desire to buy or be mobilized, the day under a lot of single, and this is not the price war, cultivate the consumer online shopping habits, will undoubtedly occupy the physical store space. The above Suning executives said that the company is vigorously pushing the line under the integration, in fact, is helpful.

And this price war, also exposed the traditional appliance sales giant suning appliances, Gome and Jingdong Mall online business has a significant gap. Xun Network CEO Bu Guangzi said, the former Suning appliance will not be in the eyes of the Jingdong Mall, think the other is little brother, from this price war, Su Ning is the little brother, Suning or online business recruits, Suning must be recognized, seriously treated.