Electric business war imminent, mobile phone category is tide surging

Absrtact: This June, the electric business war is imminent, the mobile phone category is tide surging, will be the big electricity merchant battle stronghold. There is news that, 618 day, the cat Electric City stock 1 million mobile phone sales promotion This figure is the domestic mobile phone all channels shipments. Electric Dealer Mobile phone category

This June, the electric business war is imminent, the mobile phone category is tide surging, will be the big electric power merchant battle stronghold.

There is news that 6 18 day, the day cat Electric City stock 1 million mobile phone sales-this figure is the domestic mobile phone all channels of shipments.

The important background of the Battle of the Electric dealer mobile phone category is: On the one hand is the 6 18 after the Beijing-East IPO to promote the first show, on the other hand, is the cat Electric city-in Ali IPO, days before the cat also to show their sales ability, the cat electrical city to the standard East, must be kill in front.

Electric business Battle Mobile phone, there is a background, millet and Beijing-east contradictions intensified, upgraded, and let the Chinese Cool Alliance, Apple and so began to be in a place, the resources tilt to the day cat.

Why did Jing Dong suppress millet?

There is an interesting problem of mobile phone dealers: Millet self-built channels, why also go to the cat opened shop, but not with the Beijing-East cooperation?

The problem stems from a short time ago, the contradiction between millet and Beijing East escalation. In the Millet 3 mobile Phone sales page, Jingdong Mall played a "millet cell phone is excellent, Jing-dong more recommended the Charm clan MX3" ads. In fact, the Beijing-East and millet contradictions, has been constantly.

Jingdong in the millet next to the mobile phone, has recommended red peppers, Lenovo S8, the MX3, small cola, some or not best-selling, or unknown mobile phones. Jingdong move, behind a lot of reasons: first, there is no formal channel to take the goods, millet mobile phone supply is insufficient; second, the Millet mobile phone is a best-selling commodity, can bring huge flow, in order not to waste the flow of consideration, jingdong need to recommend some other commodities.

Jing Dong never get the sales authorization of millet mobile phone, however, Beijing East official website always some millet handset sale, of course, the price will be higher than millet official. As a platform for electricity business, Jingdong can not because there is no official authorization, and the lack of such commodities such as millet mobile phones.

More important reason, or stranded in the self-business model---why not Beijing East in the millet mobile phone recommended Samsung, Apple products? To recommend products that are not famous or not selling well? The most immediate motive is to clean up the stock.

What we know is that Jingdong is buying goods and selling goods, which also means that Jingdong has a high demand for inventory turnover of all kinds of goods. Millet series of mobile phones are selling goods, or even in short supply, but the lack of supply to the east, and then have to borrow millet mobile phone traffic to clean up the inventory of the behavior. According to the league's data, whether red peppers, Lenovo S8, the MX3, Small cola, four mobile phones, are not in the Android phone active models TOP40 list. Also said that they sell less than million, or even less than 500,000 (the whole network, not limited to Jingdong).

The same is the last September mobile phone, Millet 3 mobile phone is currently ranked in the League of TOP8 active model of the position, conservative estimates, shipments of about 400~500 million, but the charm of MX3 but did not squeeze into the TOP40 position. Sales gap, the mud is different, so jingdong can only play "Millet 3 is excellent, Jing-dong more recommended MX3" banner, clean up inventory.