Electric Business War in Korean drama market

Absrtact: Korean 30, the hot potential is not back, waves Korean dramas still capture the hearts of thousands of Chinese viewers, and 10 years today, while attracting the attention of the major electric dealers to the phone Taobao first in the first show in Korean dramas, from the "3rd" to "been alien

Korean 30, the hot potential is not back, waves Korean dramas still capture the hearts of thousands of Chinese audiences, and 10 years of this time today, at the same time attracted the attention of major electric companies, to the first phone Taobao in Korean dramas, from the "3rd" to "Been Stranger", impressively implanted plot, followed by Beijing East also not weakness, In the Korean drama "You are surrounded by the", the play in the digital products are Jingdong own brand, watching the cat and dog War artillery extended to overseas, poly-Mei Excellent products River Ma Jun also in accordance with gourd painting ladle, in the Korean version of "Doomed I love You" to the sponsorship, the electric business War in the Korean drama market, is the expansion of the territory to the Korean consumer reach out to the hand, Or are captive targets still Chinese consumers?

Mobile Taobao

"3rd" final guest appearance, demo Korean version Amoy dot

Since the beginning of the year to find long legs Obalimin picks endorsement, mobile phone Taobao to go South Korea style will be revealed undoubtedly, first in the Korean drama "3rd" medium and Small have a show, and selected a big ending, for the Chinese audience is a big surprise, the heroine with the mobile phone Taobao Amoy Point for the next single shopping, and discovered the Korean version of the phone Taobao interface, was overjoyed.

And in order to tie in with the mobile phone Taobao in the Korean drama "3rd" grand finale of the stunning debut, propaganda is also spared no effort, hand Amoy home launched "3rd," the outcome of the big guess Plate, "Thai Jing (actor name) take you in Amoy point to eat three days" and other activities, with publicity Amoy point, at the same time, in the big finale broadcast, The mobile phone Taobao official micro-bo synchronized, so that the first stage of the mobile phone Taobao show the stable landing, not too abrupt, but obviously in the Chinese audience set off a large number of waves.

"Been Stranger" Hua Yi hand out the mirror, to sponsor

Compared to the end of "3rd", mobile phone Taobao "been stranger" to give high hopes, directly became the sponsorship brand in the end of the film, not only that, but also Zhang this large living in the play "implanted", Zhang to Korea in the play in a cameo role, become an event news, The main purpose of his guest appearance is to let the mobile phone Taobao in the play more naturally used by the protagonist, Zhang not to mention Korean, because another protagonist will be Chinese, let the plot development looks so "natural", apparently the target audience is a bit more Chinese consumers.

But in fact, as the Korean version of the mobile phone Taobao, why hard to the Chinese version of the implant it? May be to stone, on the one hand, want to invade Korea mobile electricity market, let Korean consumers see, the Chinese people are also shopping with their hands, oh, on the other hand, let Chinese consumers see Ali's financial resources, in the Korean dramas can be seen in the hands of a friendly hand Amoy, at the same time, like the Aubaye in use, is not the preference of the sudden rise?

Of course, these are Ali's good ideas, relatively naked in Korean dramas, or more influence on Chinese consumers, like giants of "cock silk ads" in New York Square appeared, Bo or domestic media layout.

Jing Dong

"You are surrounded"-Jing Dong own brand Dostyle

Compared to Ali spared no effort to promote the mobile phone Taobao, Jing Dong instead pushed its own brand, but compared to the hand Tao implanted in Korean dramas, Jing Dong This selection of the repertoire is not very large, relatively small, the digital products are the Beijing-East own brand Dostyle, relative hand Amoy in the Korean dramas in the High-profile debut, Dostyle in the play's product implantation relatively low-key many, can say, is not the end of the commentary, the audience will not pay attention, and the Chinese film at the end, I do not know whether only for Chinese consumers? Perhaps the brand is only sold in China, but it can be confirmed that the South Korean website does have jingdong banner ads, visible to the South Korean market.

Poly Mei Excellent products

Korean version of Fate I love you-production support

Cat and dog War, how can less love to join the fun of the beautiful products, Chinese Korean TV drama fans are again overjoyed in the Korean version of "Doomed I love you," The end of the film to see the production of poly beautiful products supporting the words, due to the broadcast for the show, Poly-American excellent products will have further implantation action is still unknown, but apparently Chinese consumers are used to, With a precedent, the electric dealers ' sponsorship of Korean dramas has become a pastime for Chinese audiences.

Originated from the "star" of "the outside plant"

What gave them the power to show their faces in Korean dramas? Personally think is the origin of the annual hot play "from the stars of You", instant Messaging application line to the Chinese market intrusion, inspired the major electric dealers to make "outside planting" initiatives.

But unlike line's desire to open up the Chinese market, hand Amoy, Beijing-east, Poly-Mei excellent products of the target is obviously Chinese consumers, not to mention the habits of Korean consumers may not be the same, the volume of its consumer groups can be compared with China, the Korean market is only fragmented, grasp the Chinese market is the most important, First of all, it is urgent to grasp the life orientation of Chinese consumers.

Why do we like to watch Korean dramas?

What do you see in Korean dramas? Science fiction films without the United States drama meticulous, family ethics film does not have domestic play grounding gas son, soap film does not have a Hong Kong drama bubble Rich, said hit the bottom, Korean dramas in the content does not have a strong advantage, and its real nothing can and is packaging.

Whether it is the idol of an actor in the play, or props clothing external to build, are improving, many times, we watch the Korean drama is handsome and beautiful girls and fashion trends, because South Korea is Asian, dress style more close to the taste of Chinese people, but also become the target of follow, Taobao with the same paragraph is not uncommon, so, Korean dramas are a shopping guide for young Chinese consumers. Hold live Korean dramas, in order to go further from the target consumer group.

Korean dramas do not have the Korean version of the Chinese ads, is clearly for the Chinese to see, like the MBA competition in Chinese advertising, New York Times Square of the various Chinese advertising & promotional films, the international arena of Chinese advertising, the target consumer group has not changed, the pursuit of the obvious is higher than the domestic TV station It is the new direction of the business film and television drama implantation.