"Electric business War" is difficult this year

"51" will be to the shopping site "0 yuan purchase", "Full Cut", "the whole network price" and other promotional information full of computer screen. "51" Sales season, is no longer just the real mall of contention. Yesterday, the reporter from the Yangzhou department stores, home appliances stores learned that the electric business promotion to the home appliance industry a little impact, but the department store has little impact.

"Electric business War" is difficult this year

Yesterday, the reporter landed cat, suning easy to buy, Gome online, Xun network to see, home appliances, clothing, furniture, cosmetics, food and other promotional varieties readily available. The most eye-catching place on the home page of the cat is rolling a variety of preferential information, a lot of sports brand clothing discounts have reached 20 percent-30 percent, many brands have already appeared in most products "sold out" words, sales are considerable.

However, the reporter log in to the major electric website found that the main products are not consistent, most of the site on home appliances, mother and child supplies, books, daily necessities and other activities of the various types of goods, so that consumers difficult to compare. In previous years, the price competition between different electric dealers has disappeared this year.

A lot of shop only orders do not ship

Reporter found that although many online shop in the "51" during the launch of a discount, but the order volume received did not appear in the imagination of the surge. "Although we have activities in the shop, but because the" 51 "during the shop assistant to rest, so only orders do not ship. "shop owner Mo told reporters, many netizens see shop" 51 "during the period of not shipping, some also do not necessarily buy clothes online. "And since last year's" Double 11 "electric dealers launched large-scale preferential activities, many consumers seem to be not very concerned about the usual small concessions. ”

and clothing has the same situation of food, cosmetics and other commodities, "such as commodities, concessions, although large, but the entity store will also have preferential activities, and calculate the freight, the price advantage is not so obvious." "shop owner Xin told reporters, a lot of net buyers are directed at the price advantage will choose to buy online, but if the price advantage of online shopping is not obvious, they are willing to choose to purchase the physical store."

The intensity is not big, the consumer is very calm

In the face of a few big electric dealer's hard yell, many consumers appear very calm.

Yesterday morning, in a store to buy home appliances "", Mr. Lin said, in the past are in the online purchase of home appliances, this decision in the "51" period to the home appliance store to see. "In the past years, electric sales promotion will appear high prices, out of stock, unable to order, no reason to withdraw orders and so on, this year I worry about this problem." "Mr. Lin said, according to past experience, the general online purchase of home appliances are cheaper than the physical store, but to" 51 "promotion is not necessarily, in the physical shop can also find cheap home appliances.

Some people are going to buy home appliances, said, even to the physical shop to buy, but also to shop prices for reference, if the entity shop can not buy the ideal price of home appliances, will still choose to buy in the shop. "I generally on the easy network, Suning easy to buy than the price, any price and online similar home appliances, in the physical store to buy." "said the citizen, Miss Zhang.

It is understood that with the electrical appliances stores to form a certain impact compared to the current online shopping for "51" during the department stores have little impact. "The new spring seen in the mall are hard to see on the Internet, and it's hard to distinguish between true and false." "Chasing the fashion of Miss Yu said, although she usually also buy clothes online, but really want to buy new clothes or to the majority of physical stores."

Physical shop and shop should be dislocated operation

"From the competitive varieties, the entity shop and shop is the opposite mode, but from the point of view of the service, they are dislocation operation." "For the Electric business target" 51 "small long vacation, the Yangzhou University Business School Associate Professor Huang said, people walk into the physical shop more is to experience the leisure, the relaxation, the exchange consumption way. "Now many department stores catering, fitness, film and television, entertainment and other forms of the rise of the formal satisfaction of consumers of this" experience "demand, and a variety of patterns of consumption experience, but also gave birth to the randomness of consumption, diversification of consumption, but also reduce the people's shopping costs, so that all kinds of consumer groups can find their own needs. Huang said that the shop attracts consumers, that is the price, but many products are either old or discounted promotional products.

Huang suggested that the entity shop focus on creating leisure, experience and so on, for retail products can focus on the development of high-end products. And the electric business can play its transmission speed, speed up product updates, the main focus on low-end products. Reporter Ho Residence xiaochun

Yesterday, the reporter login Day cat, Suning easy to buy, Gome online, Xun network to see, home appliances, clothing, furniture, cosmetics, food and other promotional varieties readily available. The most eye-catching place on the home page of the cat is rolling a variety of preferential information, a lot of sports brand clothing discounts have reached 20 percent-30 percent, many brands have already appeared in most products "sold out" words, sales are considerable.

However, the reporter log in to the major electric website found that the main products are not consistent, most of the site on home appliances, mother and child supplies, books, daily necessities and other activities of the various types of goods, so that consumers difficult to compare. In previous years, the price competition between different electric dealers has disappeared this year.

A lot of shop only orders do not ship

Reporter found that although many online shop in the "51" during the launch of a discount, but the order volume received did not appear in the imagination of the surge. "Although we have activities in the shop, but because the" 51 "during the shop assistant to rest, so only orders do not ship. "Shop owner Mo said, many netizens see the shop" 51 "period not shipping, some also not necessarily in the Internet to buy clothes. "And since last year's" Double 11 "electric dealers launched large-scale preferential activities, many consumers seem to be not very concerned about the usual small concessions. ”

and clothing has the same situation of food, cosmetics and other commodities, "such as commodities, concessions, although large, but the entity store will also have preferential activities, and calculate the freight, the price advantage is not so obvious." "shop owner Xin told reporters, a lot of net buyers are directed at the price advantage will choose to buy online, but if the price advantage of online shopping is not obvious, they are willing to choose to purchase the physical store."

The intensity is not big, the consumer is very calm

In the face of a few big electric dealer's hard yell, many consumers appear very calm.

Yesterday morning, in a store to buy home appliances "", Mr. Lin said, in the past are in the online purchase of home appliances, this decision in the "51" period to the home appliance store to see. "In the past years, electric sales promotion will appear high prices, out of stock, unable to order, no reason to withdraw orders and so on, this year I worry about this problem." "Mr. Lin said, according to past experience, the general online purchase of home appliances are cheaper than the physical store, but to" 51 "promotion is not necessarily, in the physical shop can also find cheap home appliances.

Some people are going to buy home appliances, said, even to the physical shop to buy, but also to shop prices for reference, if the entity shop can not buy the ideal price of home appliances, will still choose to buy in the shop. "I generally on the easy network, Suning easy to buy than the price, any price and online similar home appliances, in the physical store to buy." "said the citizen, Miss Zhang.

It is understood that with the electrical appliances stores to form a certain impact compared to the current online shopping for "51" during the department stores have little impact. "The new spring seen in the mall are hard to see on the Internet, and it's hard to distinguish between true and false." "Chasing the fashion of Miss Yu said, although she usually also buy clothes online, but really want to buy new clothes or to the majority of physical stores."

Physical shop and shop should be dislocated operation

"From the competitive varieties, the entity shop and shop is the opposite mode, but from the point of view of the service, they are dislocation operation." "For the Electric business target" 51 "small long vacation, the Yangzhou University Business School Associate Professor Huang said, people walk into the physical shop more is to experience the leisure, the relaxation, the exchange consumption way. "Now many department stores catering, fitness, film and television, entertainment and other forms of the rise, it is to meet the consumer's" experience "demand, and a variety of patterns of consumption experience, but also gave birth to the randomness of consumption, diversity of consumption, but also reduce the people's shopping costs, so that all kinds of consumer groups can find their own needs. Huang said that the shop attracts consumers, that is the price, but many products are either old or discounted promotional products.

Huang suggested that the entity shop focus on creating leisure, experience and so on, for retail products can focus on the development of high-end products. And the electric business can play its transmission speed, speed up product updates, the main focus on low-end products.

Reporter Ho Residence xiaochun