Electric Business War: Loss of their own, profit browser?

Another year 618, but also a business of the chaotic fight.


　　


last year provoked by the Beijing East 618 not only set off the electric business industry of the Great War, but also brought the price as a competitive mode of the new situation, the continuation of the situation, the new competition in the electrical industry has touched the new bottom line-who has better quality service and financial support, Who will get the final user choice and the largest market recognition.


　　


and 618 this year, are destined to be more fierce. In addition to the start of the "Don't Play" challenge from Jingdong, to the classification of information as the main mode of 58 with the city issued "increased" about tactics, this period of major electric merchants have sharpening to pig and sheep posture, has made this year's 618 will be a new battlefield. But who will be the biggest winner this year, judging by the outcome of last year's war? Is it the Beijing East United States suning?


　　


are not. I think that this year, the winner of the Electric Business War, will be with the electric business industry has no relationship between the browser!


　　


for this problem, before well-known media people Mao wrote "Electric business war, shut your browser fart thing?" A article, that the electric business war and browser has no relationship, but the author believes that the electric business war and browser closely related, the main reason for the following points.


　　


1. Electric business War to produce parity: profit browser


　　


If you look carefully at the industry news will find that, in the electric business has prepared a price war, browser manufacturers have launched a "parity" service, such as the 360 security browser launched the "Shopping Bag" widget, will be the same price of a product across the network for parity, This widget allows users to learn which Web sites have the lowest prices for their products.


　　


such as Open Jingdong Mall 16G version of the IPhone5 page, "Shopping bag" in addition to show the current Jingdong price, but also at the bottom of the page will show when, Suning, a shop and other electric business site quotes, consumers can choose the most Whaley through the price comparison of the site to buy.


　　


This comparison service, can make the same product price gap becomes transparent, consumers can directly benefit personal capital savings, but also can make the competition between the electric business site completely white-hot. Therefore, the power of the manufacturers of the browser comparison, the ultimate profit is the consumer, borrow to the east to taste the sweetness of the browser vendors, and lost money to make a yell, is the final electric business.


　　


2. Butterfly Effect: Browser-driven power supplier competition change


　　


according to the relevant research data shows that the current electricity industry competition has crossed to the service, logistics, capital and other aspects of the price war stage, the electrical business in this phase of the process, who can maximize their own capital flow and quality services in a more advantageous position, who may adhere to the industry and finally become a laughing. In this trend, to compete with the comprehensive strength of the electric business industry, it has become a new challenge to restrict the development of the electric business industry.


　　


But the price war, for the electric business is also meant to be a "kill 1000, the loss of 800" of the protracted war, so there are smart businesses will play "no goods" and other ways to fool consumers, there are businesses to set the product link to need to search to find the main way and so on. For such a clever businessman, the comparison of the browser's behavior is more direct: through the parity function directly display the current status of the site, so that users can see that show "no goods" business is often not a price war market fleeing.


　　


618 last year, have the use of 360 browser users found that installed the "shopping bag" plug-in will find that there are businesses in the price war has just started using "no goods" way to fool consumers, these fool consumers and real prices to win the market business, through a plug-in on the clear.


　　


Therefore, there are media commentary analysis that the browser parity behavior is to promote the electric business industry competition is another factor; at the same time, in the famous butterfly effect theory, browsers have also become a typical case for the new competition situation in the electric business industry. The media believes that the future of the electric business dispute, or will start with the browser.


　　


3. Third-party attitude: Browser parity disturb the power quotient of the right and wrong


　　


For the browser to the electric business sector and the role of the emergence of the browser is the ultra vires behavior or benefits beneficial to the user behavior, which from different angles of thinking has different interpretations. Conservatives will think that the electricity business is not a browser, the browser-price system is a dog to catch mice meddling, but the reformers will think that, whether the browser or the electric trader itself, can help consumers is a good deed, worthy of praise.


　　


I do not want to tangle the two theories of the correct and wrong, the author believes that in the process of Internet development, any Internet business model and products will not be long-term stability of the irreplaceable products. Browser introduced the parity function to a certain extent disrupted the situation of the electricity quotient competition, but for the user to bring the real benefits of enjoyment, from this point, the browser to introduce parity function has its own reasonable place.


　　


but on the other hand, the introduction of parity services to make more electricity business site competition more white-hot, which also makes the electricity business in the competition need to solidify more powerful internal forces, otherwise it will be difficult to spend more fierce competition in the market, and the comparison of the browser's function, for the electrical business of their own competition is to promote or cut, It depends on the power of the electrical business.


　　


so, as for the final gain and loss of the browser parity, why don't we wait and see?