Electric Business War Shop

Recently, in the 2012 China Economic figures awards scene, Wanda Group chairman Wang and Alibaba Group chairman of the Board of directors, Ma Yun, on the electric business and traditional shops debate arouses concern. Wang said: "The electricity business is again formidable, but like bath, pinch foot, dig ear these business, electric business is not replace." I bet with Mr. Ma: 2020, after 10, if the electric dealer in the Chinese retail market accounted for 50%, I gave him a billion, if he did not give me a billion. ”

The impact of the electric dealers on the traditional retailing industry is obvious. Not long ago, Alibaba announced that its Taobao and cat's first 11 months of sales exceeded 1 trillion yuan this year. If there is no concept of retail sales of consumer goods, look at this comparison: in the last year, the total retail sales of consumer goods over the trillion provinces in Guangdong, Shandong, Jiangsu and Zhejiang province. Taobao and cat sales of more than 1 trillion yuan can be followed by the fifth.

Data from Alibaba show that the center of gravity of consumption increment begins to move from first-tier city to three or four-tier city gradually. In the three or four-line and the following cities, consumption growth rate reached more than 60%, far higher than the traditional consumption as the main one or two-line cities less than 40% of the consumption growth. This is the basis for the rapid development of the electrical business. In these three or four-line cities, the lack of better conditions, brand-wide shopping malls, if all online shopping, then have to spend a great deal of time and transportation costs, and online consumer goods readily available, as long as the ability to pass some common sense to identify a reliable seller, it can be said to be inexpensive.

And for business people, in the mall or the street to open a physical store, compared to open an online shop, the cost is very large, which includes both the cost of tax, including human, store rental costs. Now, in addition to shoes, hats, clothes and so on, even the ordinary people eat noodles, now made snacks, have been online Express. This shop greatly satisfies the city people to stay at home or eat to the needs of local specialties.

Ma Yun believes that electricity business is a real new economy (310358, fund bar), is the use of Internet information technology and traditional real economy perfect integration of a new economic model, it can effectively integrate the existing resources, effectively reduce the cost of enterprise development, improve the competitiveness of small enterprises, and greatly improve the overall efficiency of society. Ma Yun mainly refers to product sales. Wang refers to product retailing and services.

Wang's fears are normal. Traditional shops and shopping malls, relying on human traffic to drive popularity, shopping malls in addition to a variety of brand stores, as well as restaurants, cinemas, fitness and other services, they drive each other to make the popularity of shopping malls. Nowadays, with the continuous development of the electric business, the traditional shop management has formed a certain threat, if a shopping mall, the people do not buy a lot, then the market may not be too prosperous restaurant. Over time, some newly opened malls may not be able to do it.

Traditional retail enterprises are constantly involved in e-commerce, such as Suning easy to buy, Gome recently announced the integration of its electric business enterprises, and the traditional wall also held a store. They as retailers can through the internal integration of benign development, but for many traditional shops, E-commerce impact is not stop. But in terms of services and jobs for the entire community, God closes a door and opens a window. The development of electric business also brought the development of logistics, express and other industries, can also stimulate employment.