Electric commodity brand NIU carrying 13 products settled in Watson's

Absrtact: Recently, the electric commodity brand NIU carries 13 products to enter Watson's domestic more than 1800 stores. This is a brand and product tailored specifically for Watson's channel. Niu, head of brand Niu, said at the first financial daily that a home in Watson

Recently, the electric commodity brand NIU carried 13 products into Watson's domestic more than 1800 stores.

"This is a brand and product tailored specifically to Watson's channel. Niu, Niu's head of the brand, told the first financial daily that at one of Watson's stores, its products had hit a 1 million-day sales.

E-commerce is the first NIU brand to enter the sales channels, its brand in the Sky cat sales can reach the top three. It is understood that in the development of a certain scale, NIU brand began to line up to the online extension, the department store set up a product counter. At present, NIU has 41 department stores in China.

At present, Niu brand products are mainly divided into four kinds of channels, the first for the electric business channel, the second is the department store channel, the third is the television shopping channel, the fourth kind is under the line Watson Channel.

2013, NIU brand annual sales of 300 million yuan, which generated through the electricity business channel sales of about 150 million yuan. According to NIU, according to the planning NIU brand 2014 years of sales to reach 400 million yuan per year to maintain more than 30% of the growth rate.

The development of electricity business has become a major cosmetic enterprises around the channel. At the end of May this year, Lauder stationed Taobao, its cat flagship store 5 days sales nearly 7 million, of which, the first day to achieve 3 million yuan sales, equivalent to the brand a single counter one months of sales.

The sales figures have sparked a discussion in the industry about the "net" of international high-end brands. Short-lived, less than one months of time, high refund rate of these big-name electric business dream shattered.

Niu said that in the cosmetics industry is the future trend of electricity, but in accordance with the current industry development, the electrical business is not enough to carry a higher price of the product category. Therefore, in response to the current such high-end brands such as NIU after the cat, encounter a large number of withdrawal phenomenon, said no accident.

At the same time playing NIU and offline channels, said, should be targeted at different channels, the circulation of different products. It is reported that the NIU products are mainly concentrated in each passenger single 200 yuan or so, take the department store and TV shopping channel products, each guest is concentrated in about 400 yuan, and take Watson's channel products per customer single concentration in 100 yuan. Through a variety of products to create a line under the conflict between the three-dimensional channels.

It is reported that from 2009 onwards, there have been capital to enter the cattle brand, Niu said that the current no longer accept new capital entry, if there is a suitable similar resources acquisition, will consider the way to expand the shares, to enlarge its size.