Electric competition returning to CCTV to prevent the lack of media guidance

Lead: With cctv5+ Gumbo denied will broadcast electric competition program rumors, the electric competition return to CCTV's road more far. One side is dedicated to pay the game channel busy not to come over, one side is the avoidance of CCTV, the electric competition industry and the game industry how to embark on the mainstream accepted road? Behind the radio and television policy, there are actually hidden opportunities.

Electric competition Attitude: CCTV willing to play, pay channel is willing to get

Prior to the Bo out of the electric competition or because of the cctv5+ to set up CCTV columns, with the escalation of events, CCTV cctv5+ Gumbo issued a statement: Because of the previous policy, unable to broadcast the relevant content of the program. News, so that the power of the circle disappointed, some players said that the return of CCTV is the current development of the trend, if still frozen, then the electric competition industry will be killed in the cradle.

In 2004, under a ban by SARFT, CCTV stopped the road of electricity competition. On the contrary, in the pay channel is showing the "two-solo show" trend. Games, GTV now busy playing a variety of electronic sports professional league, has become the power of the industry's media boss. Although the game and GTV still bear the pressure of social public opinion, but with the rapid development of the electric competition industry, its advertising sponsorship fee is quite attractive.

Positive and negative policy parallel, electric competition should seize the opportunity

SARFT because MA event banned game program, has not been lifted. Some people believe that the reorganization of radio and television and the revision of the Department, together with the more emphasis on cultural and creative industries in recent years, may have a positive impact on the matter. The Electric competition Circle and the game industry should positively change the negative face of the past, and advocate positive energy to recast the positive image.

This year, the Chinese government announced the reorganization of the Department, SARFT and the press and publication Administration announced the merger into the "Press and publication of Sarft", will participate in the cultural industry management. Meanwhile, August 8, 2013, the State Council issued a "on the promotion of information consumption to expand domestic demand" made clear that: will enrich the content of information consumption, and promote animation games, digital music, network art and other digital cultural content consumption.

From the current release of relevant policies, the thaw policy will be around the corner, seize the policy opportunity to change the social image of electronic sports, change the wrong public opinion, purify the industrial environment and determine the commercial target to achieve the electronic sports industry policy thaw, the industrial transformation of the winning outcome.

Establish a positive image and reverse the direction of public opinion

"Lu Yu has a covenant" once made an interview about electronic athletics, but from the host of the various words can be seen in the knowledge of electronic sports is very little, which can reflect the public's weak knowledge of the game and the industry outside the media for the guidance of electronic sports public opinion is lack of responsibility.

Because in recent years the net swims the company superficial propaganda means, the game in the public is gradually reduced to a kind of "otaku curtilage female" the minority culture which advocates. The wrong public opinion not only originates from the lack of responsibility of the media, but also comes from the negative image of the game enterprise, which leads to the social public opinion becoming a bottleneck of the development of electronic athletics.

If any industry can bring positive energy to society, it will also become the main force of social production. As the "Sunrise Industry", gaming industries have been the most controversial. Some electric competition enthusiasts in the game when the performance of the low quality, some young people because of electronic athletics and the neglect of academic and other issues is the future of electric competition industry needs to face and need to avoid, and establish a positive industrial image will bring about a substantial improvement in the electric competition industry.

Dialectically, the value of the electricity industry's output as early as 2010 as high as 100 million U.S. dollars, but also gave birth to the network sales staff, the production of video competition, as the relevant electric competition commentator and other occupations. A group of university graduates began to become the power of the electricity competition industry, easing the current difficulties of employment in China's tense situation. With the increase of the output value of the electric competition industry, the positive influence of the society will be revealed gradually.