Electric dealer 3C Sales decline industry or the first round shuffle

Electricity dealer 3C sales fall First

Recently, the Enfodesk, published in the third quarter of 2011 China Online retail Market quarterly monitoring data show that in the past quarter, China's 3C products online sales of 36.84 billion yuan, the chain down 1%, this is the first time in recent years.

This is clearly a depressing news for home appliance companies that are running at full speed on highways. Paller Consulting Senior Director, home appliance expert Luo Qingxi (micro bo) in the "Daily economic news" reporter interviewed, said that only rely on the extension category, financing and other ways can not fundamentally solve the current 3C online shopping industry dilemma, the future of the grid business or will set off the tide of bankruptcy.

Sales are down in the first quarter

According to the above monitoring data, in the third quarter of 2011 China's online retail market transaction size reached 211.77 billion yuan. Among them, 3C commodity sales rose 61.6% year-on-year, growth momentum is still rapid, but the chain has shown signs of weakness, the first drop of 1%.

The data from Analysys International show that from the second quarter of 2009 to the second quarter of 2011, the chain growth rate of 3C commodity sales has always remained above 12%, up to 34.6%. But in the third quarter of this year, the situation has plunged, the transaction size of the second quarter of the 37.23 billion yuan to reduce the 390 million yuan, the chain appears to decline.

Bowser Shopping Network CEO Zhiquan in the "Daily economic news" reporter interview, said that 2007, 2008 domestic Digital 3C Market experienced a blowout after a slight fatigue, the third quarter of this year, the decline in volume is also a continuation of this situation.

Zhiquan that the main reason for this phenomenon is that, in addition to Apple in the past two years, the master technology (such as Intel) and the manufacturers of the end products have not introduced revolutionary products, which makes the 3C market more rely on incremental maintenance, the demand for the replacement of stock consumers is not urgent enough.

In Luo Qingxi's view, the recent entry of a grid trader into a public platform or extended category is a manifestation of the potential dilemma faced by these companies. Because it has been a bit weak compared to previous volumes of browsing and shopping, this requires the use of other platforms, extended categories to gather popularity.

Su Ning easy to buy general manager Li bin told the Daily Economic news reporter, the characteristics of the electricity network to determine the high threshold of household appliances, distribution system and after-sales service system, etc., need a long time experience accumulation to complete. Therefore, as the market competition intensifies and the strength of the advantages of the power of the strengthening, China's e-commerce market will only exist 2~3 large enterprises with home electric network business, the rest of the electricity companies will be in the vertical category and a region for market share competition.

Zhiquan agreed that the power grid business or will set off the tide of failure of this assertion, he said that the electrical industry has always been to embark on a healthy development of the road, the industry resources optimization is imperative.

Electric Dealer Burns Money horse Enclosure

The business of household appliances is "burnt" by the money. From "51" to "11", from "Shop celebrates" to "Singles Day", it seems as long as can think of promotion by the beginning, the electric business enterprise all not stingy big dozen price war, and Enterprise's propaganda language also from the original "low price" quietly changed to be "upset", even directly declared "0 profit".

(Responsible editor: Liu Fen)