Electric Dealer 51 Low price war who will last until the end who is "surplus" home

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

As 51 approaches, stores are starting to launch new promotions, but unlike in the past, this year's smoke-free war was pioneered by the Internet. Recently, the electrical appliance business has begun to stir up, gradually started "low price war", and a more crazy than a family, commodity prices are turned into "self-abuse."

Gome is the first to announce the "national lowest price", then is suning easy to buy the "dozen wear the lowest price, do not need to choose the West", directly targeted at when, Beijing East and Taobao, is a high-profile attack. The leader of the war, so that the home grid purchase industry set off a new "price competition" storm. For consumers, this is undoubtedly the best time to buy a rare shopping.

The price competition, the consumer group has the world

After entering Dangdang, Gome new electric city on March 25 officially on line, become the net exclusive electrical supplier. Recently, Dangdang home product types In addition to beauty makeup, home, books and so on, but also the new addition of Gome's franchise electrical products. Dangdang vice President Yao Dan said: "Dangdang will be in 51 United Nations to launch home appliances promotion, some of the product prices will be lower than the peers to hundreds or even more." Dangdang also promised in the promotional phase to achieve ' the lowest price ', consumers should find that our home appliances prices than any other one of the same product high is, can be reported to us. According to the survey, Gome on the Dangdang sales of product prices will also be a gome mall price consistent, and there will be a third party for supervision and testing.

Almost at the same time, Suning Yi also said it would break the "whole network the lowest price," the slogan declared "No need to choose the East West." The leader of the war, so that the country's home appliances quickly in the 51 period between a "price competition" storm.

Yinggong contest, who last who is "surplus" home

Li Bin, Executive vice president of Suning and Tesco, said consumer spending habits could easily change, but prices remain their biggest concern. But these years, the consumer to the service, the user experience and so on aspect request also is getting higher, but still still is the price at the highest position. According to the survey, consumers are still more sensitive to prices. Li bin said that "burning money" will be the road for the electricity business.

In the "self-cheap" mode of Low-cost War, who can support the longest, who has the most customer base, who is the last "surplus" home. Li said: "Suning Tesco already has nearly 200 billion yuan in the procurement scale, which makes them dominant in 3C appliances, because their purchase price compared to the same industry to 8%-10%." Through the accumulation of supply chain over the years, also let Suning easy to purchase from the traditional enterprises to rise to the electric business enterprises. This is compared to many electric companies rely on a number of agent supply to maintain low prices, we do occupy a great advantage. ”

At present, although Jingdong, Amoy Bao when in the network market occupy a lot of advantages, but they are the accumulation of low-cost consumer groups, they do not occupy the advantage, because the consumer group does not exist absolute loyalty. This makes the later of Suning easy to buy in the price to seize the opportunity.

This article original from http://www.556788.com,A5, thank support!