Electric Dealer accelerates happy-enclosure to promote all-category Shoe city plan

Dangdang's http://www.aliyun.com/zixun/aggregation/34301.html "> success of the market to stimulate the domestic many E-commerce website nerves, the heat of the electronic commerce in full swing continue to heat up, Many of the old E-commerce continue to horse rodeo, the country's largest footwear consumer website good buy is also accelerating the pace of expansion.

Recently, good music to buy the external said that the site has begun to sell children's shoes, cotton slippers and other demand for less and special footwear varieties, coupled with the early stage of sports, leisure, outdoor and other categories, good music to buy has been basically completed the whole category of the bag.

Yang Yi, director of strategic development at Tesco, said happy to buy in the future will be in the fashion, leisure category to further broaden the product line, and actively cooperate with brand suppliers to help them open up online channels, expand the well-known brand of online sales market share, the goal in the next year to complete the 100 brands, namely, "Big 100 Plan", With more abundant products to meet the good music to buy customers for fashion, leisure products demand.

And for the current stage of the market expansion, good buy will be through the new brand, attract more network shopping customers. It is reported that the daily demand for good music on average about 5000, and monthly there are more than 20 new brands settled in.

Good music to buy in mid-October officially announced the completion of the B round of financing, the amount of 17 million U.S. dollars, then CEO Li Shubin to the media, good buy this time financing, will be most used for category expansion and IT system construction, as well as warehousing logistics.

Good Tesco co-founder, President Li Shubin has said that the good buy is now in the sports shoes market has a firm foothold, the next will be extended to the whole category shoe city. The second half of the development of the focus is leisure and women's shoes, the first half of next year will expand the male shoe.

It is understood that at present the site 85% of the product for sneakers, next year this value will be reduced to 50%. "Sports shoes are just the entrance to the footwear market, and the future direction is the whole category." Because the entire footwear market is estimated to be over 300 billion, a large proportion of which is the women's market, the sports sector accounted for only 60.07 trillion.

In fact, the expansion of E-commerce brand choice is a common choice, and even many e-commerce platforms have embarked on a cross-sectoral expansion of the road.

November 1, in the market rumors Jingdong Mall into the online book retail market several months later, Jingdong Mall book channel officially on line, which also means that Jingdong Mall officially to Dangdang, excellence two domestic online book retail market hegemony to launch the challenge. And the recent realization of the market Dangdang has also started from the book category, and rely on the book online retail market accumulation of resources to expand to the department store and other whole category.