Electric dealer accused of data forgery

Data fraud into the general phenomenon of electricity dealers, experts said to eliminate the need to rely on enterprise self-discipline.

To build data to buy the rank of the electricity trader data letter?

"Did you buy it online today?" "Unknowingly entered the era of E-commerce in full swing, diapers, milk powder, and even the next meal, are eager to use the finger click to do." However, recently, Beijing-east and other electric dealers were involved in the "data fraud" storm, so that the virtual world is unreachable, and then a more serious shadow of deception. Create data, buy rankings like the original era of immature network era, let people "want to say love you not easy."

Electric dealer accused of data forgery

"Happy Birthday to all our friends!" I wish you a happy friend! "A full network of all electric dealers began in the" encirclement and suppression "Beijing East June 18 anniversary celebration. Cat (Micro-bo), Suning easy to buy (micro-bo), Gome Mall, Bowser have joined the war, smashing the BRICS, snapping, coupons, let ... However, the battle of the electric dealers did not pause for the past June 18. After the Beijing-east release of the June 18 data, the various questions of the voice of the sound. It is understood that the Beijing-East declared: June 18 a day order amount of up to 1.016 billion, a total of 1.5 million orders to reach a valid order. Subsequently, there is a network of material said: In fact, Jing Dong 6 18 actually completed 800,000 orders, the actual sales of 240 million yuan. At the same time, the Beijing-east rivals said: "Beijing East 2011, the so-called annual deal orders amounted to 30 billion yuan, but in Hong Kong, the analyst will become a 21.2 billion-yuan data, boasting data of more than 8 billion yuan." "And as one of the encirclement, Jingdong also retorted the cat, said" Alibaba (Weibo) to provide to CIC's "prospectus", greatly rhetoric the cat data. "There is no such thing as a prospectus," the cat told reporters in an interview. The BoE further asserted that the June 18 data were true.

Investigation: "Fraud is an open secret."

Sadie consultant analyst thinks, the electricity dealer's specific sales and the effective order such data, the consumer can only hear the merchant's word, and does not have the third party data monitoring, including industry expert also can only according to the browsing quantity and the examination data and so on to speculate. E-commerce observer Ruzenwang on Weibo said: "I do not know from when, the electric business likes to boast, the number of push up a time is not enjoyable, almost every one is difficult to escape." ”

Jing Dong CEO Liu said, "Electronic business data fraud is the industry's public secrets, the current Chinese Internet industry or primitive society era." "In response to the suspicion of the electricity quotient's rhetoric data, reporters found that although all parties to their own data," insisted that the real, but almost invariably said "the Electronic business data fraud is a common phenomenon in the industry." "A senior electric dealer, who declined to be named, told reporters:" There are three uses for the data, one for attracting suppliers, the other for attracting investors and three for attracting consumers. ”

Experts believe that the current electronic business consumers to promote the reliance on advertising, the number of loyal customers is limited, which is also the source of the electricity business exaggerated data. Gome Online Mall related officials also said: "The electrical business enterprise sales data fraud is very serious, so as to create the industry rankings, market share, such as illusion." "It is understood that, in addition to the electricity dealers themselves published data fraud, the industry has also burst the" electric dealers pay to rank "phenomenon, a Web site issued the" Chinese electric business market share ranking "was alleged to contain the fishy.

Experts: To strengthen self-discipline and supervision

In fact, after June 18, suning Tesco, Gome Online Mall and other 3 C electric dealers did not publish sales data. Relevant industry insiders believe that "virtual high sales do not have practical significance, pay the ranking of the way can only explain the electric business industry is too impetuous, in fact, to create false data surface prosperity on the development of the industry is unfavorable." ”

According to the Ministry of Commerce, Vice minister Jiang recently also lies in the electricity business seminar of Suning easy to buy, said: "There is a real problem of sales and other data fraud, misleading consumers." "2011 China E-commerce Market Data Monitoring report published by China E-Commerce Research center shows that as of 2011, the network retail market transaction size reached 801.9 billion yuan, an increase of 56%." Experts believe that only to determine how to identify the network of unfair competition behavior, protect the interests of consumers, improve service quality, can make the electric business industry can develop healthily.

It is reported that the State Administration for industry and commerce led the "Internet commodity trading and service regulation" is expected to change the status quo. At present, the regulations have been included in the State Council plan, which means that the e-commerce regulatory legislation has been fully activated, and all kinds of "platform operators" are expected to be included in the regulation, of which, "network promotion norms" is the most hot debate in the industry.