Electric Dealer aggravating suning Easy purchase: Future journey will be farther

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Suning easy to buy up the real business of the trend of electronic business, and in the mainstream of e-commerce in the modern society, but also bring a lot of attention, Su Ning's strategy can be said to be quite bold can be said to be quite forward-looking, but in the current era of prosperity, still has a shortage of constraints on its development.

Although I have always wanted to challenge the electric business, but Suning is after all from the entity to do, for the E-commerce process, rules, skills and experience accumulation and not the same industry Jingdong Mall, and its introduction of the passenger flow and no Taobao mall more, so let Su ning into a dilemma, how to make their brand stand out, How to import more traffic also let Su ning really have a headache.

And for Suning's current negotiation measures, has been the customer's own needs aside, if Su Ning is a great trader, then its negotiation standard is in the game, for their own more benefits, so it is easy to see, in Suning Shopping mall, and the real store price difference is not big, So since the gap with the physical store is not big, preferential measures are not enough to force, to attract users to become a serious problem of the difficult to solve

Second, suning in the operation of the time, due to the rush to open up the electricity business platform, for its own logistics and did not carry out a very complete construction, in the experience of some users, and did not achieve perfection, while the user waiting for the process of express delivery and receive the delivery of this time period of experience is not very good, This is also the drawbacks and development shackles of Su Ning's easy purchase in the construction.

Of course, as a new E-commerce platform, Su Ning can achieve the current results can be said to be very surprising, although the overall profit share is not small, but still rising steadily, a newly emerging development itself is in the spiral rise and the ups and downs, This pattern of Suning's easy purchase will surely be more perfect over time.

So the reform that Suning will seek in the future, to increase the reform measures, the first is to change the past to negotiate a game-oriented model, deepen the user's needs experience, the user's needs in the first place, the user-oriented thinking is the electricity quotient should have, relatively for the operation of Suning, in fact, the most lack of the precisely is probably this, Because the entity is different from the electric dealer after all, so Suning's first step in the future is to do this reform. Secondly, we need to make a clear and focused proprietary strategy in the transformation of the commodity cooperation model driven by user demand. That is, "consolidate everyone's electricity, highlight 3C, foster mother and child", this is by setting out their own positioning, so that Su Ning can have their own specific elements, rather than inherit other electrical quotient of the gene, To be able to stand out in this era of e-business and the flow must be buried, relatively speaking, suning easy to buy characteristics is not very eye-catching, if put aside the brand and trademarks, the overall style of the site and Beijing-east similar, then suning needs to strengthen their own in the characteristics of E-commerce platform, This is more distinguishable from other platforms.

Then Suning needs to open the platform to create a new supply chain relationship, to realize the social sharing of suning resource value, to provide more contributions to society, is the more deep-seated goal of Su Ning, to society useful to have the opportunity to survive in competition, customer service, for social development to bring more use, This is also the development of Suning easy to purchase goals, this demand is the stickiness of customers, so that the stickiness to improve, then the user will naturally have a viscous demand for suning, relatively speaking, suning easy to buy in the current link does not do well, so suning need to do a lot more, for their own platform optimization is needed to pay attention to, If the platform does not produce social benefits, the company will struggle to survive.

Finally, Suning needs to increase the construction of independent logistics company, integration experience optimization and logistics network construction, the two-point combination will be the two major channels of electrical and experience problems to solve, with good logistics, fast, users will not complain, will not produce poor experience, and the second experience for customers, The understanding of goods, Suning will need to purchase their own merchandise information dissemination to do more authority, at the same time to combine some practical experience, for users to bring the most direct experience, so that the customer's own needs experience to be satisfied, which is also conducive to the development of Suning easy to purchase, of course, The improvement of the user experience is never-ending, this year suning should be basic link, internal mechanism and user interaction three aspects greatly improve the user experience, only get the customer's approval, the platform has to develop the source power, customer demand is the platform development intrinsic power, suning easy to purchase also need to pay attention to.

On the whole, Suning needs to do a lot, the development of every new thing needs to slowly, like a car? If the speed too fast, for their long-term use will inevitably have adverse effects, and for suning easy to buy is also so, so that their own development speed not to be disturbed by the speed of development today, Serious and practical to do their own, in the future development of the process, after all, exquisite and quality is hard things, will do well, you can make their own platform to get the best development, but do not forget to serve customers, contribute to society, the two main source is suning easy to purchase must pay attention to the problem, Suning easy to buy the future journey will be more.

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