Electric Dealer Big Promotion entity enterprise should calm down

Enterprises need to do their own business and assess whether the increase in sales can bring greater value

Our News (reporter Jim Haujian) "Double 11" The heat has not receded, today, the electricity business ushered in the "123" big promotion, then will be December 12 "double 12" and a series of http://www.aliyun.com/zixun/aggregation/7575.html " > Electric Business Promotion Festival, industry insiders believe that the e-commerce industry into the "double 11" era.

According to statistics, "double 11" Foshan people consumed a total of 140 million yuan, but in fact, the huge volume of "Sequela" has not yet subsided. There are local netizens complained on Weibo, the day of the purchase of some goods have not shipped, more netizens revealed that the goods in the transport encounter "car accident", can not apply for a refund, can only bitter. In response to the upcoming big wave "promotional boom", some Buddhist companies have made it clear that they will not participate. In this respect, experts suggest whether the Buddha enterprises to promote the upsurge, to the extent possible, to measure whether the enterprise can digest orders, to ensure punctual delivery, and to assess whether the increase in sales can bring greater value.

How to deal with the promotion of normal electric dealer?

"As has been mentioned before, the problem is probably not in logistics," Taobao University enterprise-class tutor Shanghuan analysis, it is likely due to business process confusion or insufficient supply and other reasons. She believes that in the frequent promotional activities, logistics is an uncontrollable factor, "hard skills" is fundamental.

Foshan Furniture Industry association deputy Secretary-General Gao that, "on the one hand, to measure whether the enterprise can digest orders, ensure punctual delivery, to assess whether the increase in sales can bring greater value." "To promote the overall sales through promotion."

Will the real store impact?

Industry insiders believe that the long-term promotional activities on the offline entity shop sales will cause a certain impact.

In this respect, Gao said, "Now many businesses start to distinguish between online, offline products, product styles, models are different," from the same brand, line under the impact will not be very big. But different brands do form a kind of competition. However, in Gao's view, "in the long run, the entire Foshan electric business development has a catalytic role." ”