Electric dealer cake Big Sky Door Online Mall Why don't you taste it?

Commercial newspaper trainee reporter Zengfang

Most of the online shopping malls are relatively light trading, mostly just a display of goods window. Yong, director of the market Chamber of the Sky Gate. Commercial newspaper reporter recently learned that, this year, aiming at the Sky Gate Online wholesale market, there are dozens of online shopping malls on line operation, but because of the lack of visibility, matching imperfect and homogeneity of competition, some online mall development is not smooth.

Platform "Happy Enclosure"

"With the development of E-commerce, many people want to take a piece of it." "Tian Men market Chamber of Commerce President Yong told the newspaper reporter, the sky Door Market Chamber of Commerce is also focusing on creating online http://www.aliyun.com/zixun/aggregation/7871.html" > E-commerce platform to achieve the combination of physical store and virtual shop , preliminary preparation has been completed.

"Excellent price net is March this year on-line, currently has registered member nearly 40,000 people." "Excellent price network marketing deputy director of the news told the newspaper reporter, the sky Door wholesale market is a business card in Chongqing, in all counties and surrounding areas are very influential, we want to build Chongqing's wholesale portal site for wholesalers nationwide to provide comprehensive, fast supply information and channels."

In fact, it is not only the "excellent price net" is exploring the online trading model. At present, the electronic Mall for the market of the Sky Gate has the "online door", "Chongqing Small Commodity Network", "Sky Gate Wholesale Network", "The Sky Gate International Trade City" and other dozens of have been online operation or are improving the construction.

Platform Difficult aggregation effect

Commercial newspaper reporter in the interview learned that, although the online wholesale market cake is very large, but the "aggregation effect" of the online mall is not as expected to achieve.

In contrast, the online wholesale market turnover of the sky Gate is far from forming a climate. "A few years ago we opened a small commodity online mall, but has not developed, the staff resigned after the site is also in a state of stagnation." "The Sky Door Commodity Market Association president Zhang Xixiong told the newspaper reporter, is now stepping up the transformation of the online mall, is expected to be online next year."

"is still in the early stage of development, mainly to develop and nurture the market." "Excellent price network marketing director Gu said, currently stationed in the merchant less than 300, still not profit."

Yong, director of the market Chamber of the Sky Gate, said that online transactions are very low, not to mention through the network to complete orders, payments, shipping and a series of processes.

The establishment of payment logistics system

"Online mall mainly by turnover and advertising revenue earnings, if the visibility is not open and ancillary services to keep up with, the site will definitely face great pressure on profitability." Yong, director of the Market Chamber of Commerce in the sky, believes that E-commerce itself is a long-term project to burn money, for some of the funds are scarce sites, undoubtedly increased the risk.

In this regard, Chongqing University of Trade and Administrative college professor Yinghigo that, in addition to the early promotion, online wholesale market can open the situation, but also to facilitate a convenient logistics system and a unified payment settlement center to achieve a one-piece shopping. This can learn from Yiwu small commodity network transaction mode.

"We are considering the establishment of our own website Logistics Distribution Center and service center, is currently under negotiation." Yong also told the business newspaper reporter.

In addition, but also to strengthen marketing, the use of the fame of the door to open the site visibility, attract foreign wholesale customers online shopping. Yinghigo also said that some of the electronic shopping malls can try to differentiate the operation, take the characteristics, specialized commodity road.