Electric Dealer Discount Shopping website "Roll leather Net" announced 50 million RMB

According to the news, the electric dealer discounts the website "rolls the net" has harvested a sum of 50 million renminbi a round financing, the investor is the Chinese rationale capital, the New Xing and so on three, the fund has now all to the account.

"Roll Leather Net" was established in 2010, mainly provide the major electric platform discount merchandise Shopping Guide services, its sub-station including the volume of leather discounts, nine of mail, roll leather rebate and so on. According to the "Roll skin Net" team to provide data, the current platform monthly trading water has reached hundreds of millions of yuan, the number of buyers members tens of millions of. After the completion of this round of financing, will focus on market expansion, talent training and brand building and other expenditures.

Positioning, "roll skin net" mainly aimed at "cock Silk" guest Group, providing unit price from 10 to 30 a few pieces of low value merchandise shopping guide. The first sign of "roll skin net" will be some strange, for such a low value of goods to do shopping guide whether there is profit space? In this respect, "roll leather Net" President Shari to 36 Krypton provides three points explanation:

1, the current low-end shopping guide market there is a certain gap. Beautiful said Mushroom Street has been transformed, Ali focus on the cat on the day, the main support waist and top businesses, small and medium-sized businesses of low value goods also need to have a shopping guide to undertake.

2, medium and low-end market total is large enough.

3, the commodity price is low, but the actual customer unit price can be maintained at about 50 yuan.

Personal opinion, as Ali resources increasingly to the day cat tilt (Taobao small B more difficult to obtain traffic), coupled with the deepening of business subdivision, perpendicular to the specific positioning, the crowd of the shopping guide still has greater demand. At present, shopping guide industry certification is relatively weak, "roll skin Network" Business certification, commodity inspection, after-sale follow-up practice, may gradually become a vertical shopping guide standard.

Further, it is also an alternative way to sell lower-value discounted goods to a higher-margin standard. A shop dozens of dollars of snack toilet paper sold for so many years, and slowly turned to the whole category of sales. In fact, the "roll skin net" external disclosure said, itself is also trying to be a simple dealer discount website to the comprehensive discount commodity shopping guide platform transition. We can reasonably guess:

1, may be from simple online shopping guide to the offline Shopping guide extension.

2, may do some from the transaction business, own to talk about suppliers, get exclusive discount.