Electric Dealer: Eating the traditional business of the sheep?

It is the winter of nature and the winter of the economy. In 2012 this uncertain year, the world economic and political structure adjustment, China's economic growth slowed down, the real economy repeatedly shouted cold. Standing in these background looking back and overlooking, the power of the carnival and the traditional business of the shivering, so clearly presented in front of the new consumer revolution on the face. Will everything be the same as the "King of electricity Business" Ma Yun's prediction: "The electric business is like a lion, is eating the traditional business of this sheep?" ”

"Sellers depressed" clothing entity store: This year, the gross margin dropped 8% to 10%

"A few clothes-making friends are sad when they meet. "Yesterday, a clothing seller in Zhengzhou, Ms. Liu told reporters on the phone." "Double 11" after the next day, she received a message from the head office: "Who said high-end clothing brands can not do electricity business?" "Yesterday" double 12 ", the company has no movement, but the top has begun to plan how to" net. "

Physical store's "urge" also let her depressed: "Christmas, you participate in which activities?" ”

"I don't want to go to the mall promotions!" "She smiled helplessly," did not participate, did not sell; ”

She said that since this year, the activities of shopping malls are significantly more frequent than in previous years. Their companies run high-end brands, with profits falling 8% to 10%, and midrange brand margins falling even more.

"Business chills" live for centuries and die in just a second.

In this era of great consumer change, the commercial barriers that entrepreneurs have been painstakingly erecting over the years may be overturned.

Looking back on the traditional retailer industry, Golden Week and various holidays, can make a pot full. "But now all the business is suddenly silly, where have all the people gone?" "Xiahua's description, presumably the first-tier city of commercial enterprises have empathy."

In fact, this year, like Beijing's first-tier cities, many department stores are cold bursts. "There will be a group of department stores coming down." Li Zhiqi, chairman of the future marketing consulting Group in Beijing, told reporters yesterday. In Zhengzhou, the department store has not felt such a heavy chill, but in the industry, the cold wave is coming.

Recently, the CCTV annual Economic figures were released, Ma Yun among them; last weekend, the Chinese Entrepreneur Magazine selected 25 annual business leaders, MA Yun is the champion. Ma Yun, who has been trying to hide behind the scenes, has recently stood up to share the secrets of Ali's sales 1 trillion and the impact on the traditional retailing industry. "It's not that we're doing too well, but the traditional retailing industry in China is doing too badly." He suggested that traditional retailing should seriously maintain brand relationship, respect brand sentiment and protect brand interests.

Is it really like Ma Yun said that the electric quotient is like a lion, is eating the traditional business of this sheep?

"Electric Dealer Delight" The Internet brand Spring is coming?

December 8, where the founder of customer-oriented products at the annual meeting of the Chinese entrepreneur leaders of the "entrepreneurial cool era" of the peak dialogue to the younger entrepreneurs than his "sermon" information on the current entrepreneurial new directions, new ways.

March 28, 2009, China Apparel (000902, share bar) forum held in Beijing. At that time, aged to create every customer sincerity goods but 1.5 time, this fully grown from the Internet soil brand, just painfully paid more than 40 million yuan "tuition".

At that time, the focus of attention is only "internet marketing", the reason is "you can give up a chance, but you can not miss an era." Even in the industry, the times have come so fast.

Reporters who have interviewed this forum clearly remember that the old passion to elaborate "long tail theory", "mass customization production." But it is certain that the people at the scene didn't really understand what he was "nagging" about.

However, the latest data from yesterday's interview was that sales were up nearly 30% in the first three quarters of this year, while the fourth quarter was in sight.

Correspondingly, the performance of the traditional apparel industry has declined significantly. National Gold Securities (600109, shares) just released a report that China's textile and apparel industry 2012 years defined as a "bland year."

China's National Business Information Center statistics show that the first 10 months of this year, apparel retail sales, retail volume year-on-year growth rate of 14.2%, 2.4%, compared to last year's 20.4%, 4.9%, the decline was obvious.

At the same time, several well-known sports brands in the domestic orders also appeared to decline 15% to 30% of the bleak picture. "It is the Internet that has made every customer sincere, and it has sold more in the Chinese market than Uniqlo from Japan." "Any customer sincerity product related personage says.

Feng once said: "The ideal is the beauty on the wall, the reality is the daughter-in-law on the Kang." "For traditional businesses, sharing the fruit of the electric quotient is now an ideal," he said. "If you want to spend the winter, you must face up to the reality."