Electric Dealer? Electric Dealer!

In the past year, the electric business industry, every day, someone to enter, but also someone sadly leave. In the tide of electricity merchants, energy companies have tried hydro-electric operators, but their layout and development have aroused heated discussions in the industry.

Do enterprises have to be electric dealers?

"Electricity quotient is not a tool, but a part of human nature!" "Corporate executive Consulting the first brand Sien http://www.aliyun.com/zixun/aggregation/5707.html" > founder Jiang Ruxiang in a new article, said that online shopping is a part of human nature to seek convenient experience, from this point, Electric dealers are unstoppable.

When the real estate in the past online sales of consumer goods have been hot on the internet, and people's lives are closely related to energy products, how will be sitting on the sidelines?

"Sooner or later, energy companies will have to enter the E-commerce arena. "China E-commerce Research Center researcher Wang Zhouping that this trend marks e-commerce from consumer goods to industrial depth, and eventually all commodities will be realized by electronic commerce."

Wang Zhouping with the same view of E-commerce Research Center analyst Mo Dai Green, she believes that the online purchase of energy products will certainly gradually become popular. This is in line with the needs of modern life, energy enterprises to sell energy by electronic commerce, for the industry itself, only its line of business further expansion, and this for consumers, it is subversive change.

Jiang Ruxiang This "subversive change" as a tangible vision of the future: In the future, each company in accordance with the needs of different customers to achieve customized production, the world's easy to find a different supply chain, so that the line to achieve integrated online operation. E-commerce is the future survival way of enterprises.

The first electric trade routes of energy enterprises

Despite the bright future, the electricity trade routes of energy companies are still difficult to follow in the present environment.

In fact, whether it is oil, electricity or gas, these traditional energy companies are in their own way into the field of E-commerce services, although the degree of difference, but the energy companies want to early the offline customer resources into the online resources to occupy the market opportunities, this urgent mentality is obvious to all.

"But the key is that Sinopec does not have the core competitiveness of E-commerce, service, spell prices have no future." "It reviewers, Yahoo China's former general manager, Xie.

This is the problem, compared with Alibaba, Beijing-east and other public open electricity business platform, energy enterprises set up a platform for the electronic business platforms are not wide, the limitations are strong, services and prices have no advantage. Moreover, these enterprise's electric commerce platform is still staying in the energy product on-line sale as well as the enterprise internal management stage, this distance to the real E-commerce Road still has the very big distance.

In the eyes of some industry insiders, energy companies are now trying to do more like a "gimmick." "Most of the hype, its purpose should be to promote corporate brand." "Lei, director of China e-commerce Research Center, said.

Of course, Lei also admits, "many traditional enterprises in the use of electric platform to expand their business, this is an inevitable trend, although the initial results are often not obvious, but the advance layout is not a bad thing." ”

How to go the way of the future

Where will energy companies go next in E-commerce? The industry has given a variety of suggestions.

Wang Zhouping, a researcher at the China Electronic Commerce Research Center, suggested that the brand of energy companies had a strong appeal from offline to online, but should be made to improve the degree of consumer adaptability. To increase publicity, improve integrity, so that consumers trust.

Another third-party E-commerce payment platform related personnel recommendations, energy enterprises to carry out E-commerce is an important way to improve customer satisfaction, should be integrated energy payment services to achieve a one-stop fee, combined with the Enterprise brand advantages, take points, redemption and other means, and gradually enhance people's awareness of e-commerce in energy enterprises.

Other experts believe that faced with operational experience, team operation, online integration and other major problems, energy enterprises in the electric business should first solve the problem of lack of talent, with the help of professional operators in the operation of the actual operation experience, deepen the resources and logistics configuration of deep understanding and application, to avoid strategic mistakes.